From reading Austin's book, the people didn't really understand it was a heel turn and though Vince turned babyface, which is what I thought at first. And then when they tried to make him a heel it didn't work, even after beating Lita with a chair.
The same thing goes for Cena but for different reasons. The kids are gonna boo him and the IWC/Adult fans may actually end up cheering him cause of his new attitude that people have been waiting for. Even if it doesn't keep the crowd split and its full on boo, they lose millions of dollars in merchandise and regardless of what anyone thinks, wrestling anywhere has ALWAYS been about money and money only.
My first thing about this post is the red line above.
While right, wrestling as about MONEY...there will ALWAYS be someone who will take the place in terms of money.
For example;
CM Punk debuts a new shirt. It sells out faster than any shirt has done in years of WWE. Punk is suddenly VERY marketable.
WWE Ice Creams begin to be talked about - again.
Punk DVD's will go through the roof.
Punk action figures -if this new one sells well they're onto a winner.
If a new title is created - WOAH...more revenue.
Basically the next "big face" will always be more marketable...and heels also are marketable to a different audience. I mean being realistic, do you not think a LOT of sales would come from a heel cena shirt?
A lot came when Jericho turned...just saying.
They need to get Cena to a point where everyone thinks there is no going back (like with Hogan). Imagine of his run as a hardcored face going into the 10 yr mark like Hogan's did? And then BAM!!! Heel turn.
Sorry to break it to you here. Already happened.
Look at ALL of these posts here.
All of the screaming 8-12 year olds.
NONE OF THEM, none of US think Cena will turn.
Cena is at the "point of no return".
Unfortunately I think the only way to do it is to build an undisputed number 2 babyface and have him beat the shit of the guy for whatever reason or (I can pray) beats the Undertaker at WM and ends the streak in a real shady way.
For example, hit him with 2 or 3 AA's and have Taker kick out. Then Cena snaps and beats him with a chair over and over, then, to add insult to injury, pins him 1,2,3....with just a single foot on Taker's chest? (would that not piss people the f off?)............JUST A THOUGHT!!!
REALLY?! You wanna put Cena over Taker while Cena is still face?!
Wait. Hang on.
Punk is being groomed into one of the top faces. Listen to the reaction - the fact that he TALKS TO THE CROWD instead of ignoring them, and acknowledges them in a NICE way. The guy is turning face and its inevitable. Face reaction = Eventual face turn. Punk IS marketable.
People saying Punk doesn't sell...BS.
Complete.
How come in this case EVERY SINGLE WEEK when Punk mentions something new, it ends up trending on Twitter? Now I know. Twitter = IWC land but...also there are MILLIONS of users on Twitter. Those millions WAY outweigh the IWC in general. Twitter trends what is genuinely popular on the day - Punk is managing to create trends. If WWE capitalises on these trends, you can guarantee an increase in sales & revenue because it's...what people WANT.
As for double turn, CM Punk is no where near the level Austin was and is already in the grey area while Austin was trying so hard to be a full fledged heel.
Load of rubbish. Punk has ascended PAST being the "big bad heel." He was this during SES. In fact he's been the "big bad heel" throughout a lot of his time in WWE. Try...I dunno, his WHOLE feud with Jeff Hardy where Jeff was arguably the biggest face in the company. Punk was booed voraciously during this time.
Suddenly he flips the switch where he starts talking honestly and he gets over big time. He's in a grey area? Hardly. He's drawing face reaction and so is face.
Now don't get me wrong. Chicago was a different case alltogether. I believe the crowd were primarily made up of the IWC at Money in the Bank which is why they marked for all the wrong - stereotypically speaking - people. So his next RAW appearance was the next step - on his return, if he got cheered he should be seen as making a face turn. WOAH...he got a face reaction. Cena is being booed whenever he's up against Punk.
But thats the prob. Cena is ONLY being booed when he's up against Punk. There HAS to be some element of Cena being booed elsewhere too...the only way to do this is to BOOK HIM AGAINST FACES. I don't see WWE doing this. I don't see WWE booking Punk against heels neither. I think they will want to suspend our belief on who is going to turn and in the end...Punk will go back to being booed. This is likely a short lived thing for Punk. At one point I would have said "This will go the distance and change WWE's landscape". Now I just see it is...it's one angle and when its done, its done.