Back in the 80's especially, this title acted like a secondary world title to the wwf champion. i did my research and in the 80's there was only 14 title reigns, those named tito santana, who held it twice, pedro morales, rick rude, greg valentine, randy savage, ricky steamboat and lets forget about honky tonk mans reign..lol..
this title was changed like once a year, with these wrestlers, who added the prestige to the new title at the time.
yes, there was no tv show back then with the exception of superstars of wrestling, but there were live events, and we saw the title change every once a year, and at ppv's.
in the 90's we saw Raw emerge, it was changed hand less than 10 times on Raw, and also again many greats held the title, bret hart, diesel, hbk, razor ramon, mr. perfect, jeff jarret, austin, the rock and many more, however in 1997 - 1999, it started to go a bit downhill and i believe in 1999, it stooped really low, 10 years on, we have now seen 126 different reigns, with only some good wrestlers.
So we all agree, the title isn't what it once used to be, but was it back in the 80's and 90's, as big as the wwf champion??
You bring up some good points to the argument, for instances no TV back in the 80s early 90s which is correct, nowadays we've got 4 hours worth per week to cover, back then it was one hour a week, plus Saturday night main event, so I concur far less TV time made feuds go longer and title changes less frequent.
IMO titles shouldn't change hands as regular as they do, IMO the IC and US get treat far better then worlds, in respect to not as many title changes, that said they are rarely defended, but the champions are show cased a great deal needless to say.
The IC Title was looked at as the 2nd World title, Razor Ramon he had the IT factor back in 1993-1996 but he didn't have a world title reign however had multiple IC title reigns and also had bunch of top quality matches, some of the IC Title guys weren't great but most were main event quality guys.
Once the European title came in, and WWE give the IC belt to a wet behind the ears Rock the title took a massive dent IMO, Bulldog was showcasing the european belt like an IC belt should of been, after Mania 13 and Owen won the IC belt it kind of restored that dent a fair bit, but even Owen didn't defend the belt on PPV until Summerslam and one of the PPV's (Cold day in hell) wasn't on the PPV card, 1997 was a weird year for the IC belt, it was bounced from HHH/Rock/Owen/Austin/Owen/Austin/Rock, 4/5 the guys who hed the belt went on to main event wrestlemania and win multiple world titles, Owen Hart? he was kind of screwed IMO back in 1994-early 1995 a world title run for Owen would of been perfect, but WWE went with diesel mind boggling really.
1998 on paper looked a good year for the IC title, Rock held it for 8 months, problem was he jobbed at 6 PPV's yes one was KOTR but regardless he jobbed in 6 PPV's out of 8 (and 1 was a draw) not very great for a 2nd world champion, HHH had the belt but was injured (why give him the belt injured) and Shamrock, good names, and two went on to make it huge, Shamrock was always a mid card guy, who had some raw talent.
1999 IMO was the year that killed any prestige to the belt, Val, Road dogg, Godfather, Goldust, Jeff, Dlo, Chyna and Jericho, some great names in there but when you consider this to be the 2nd world title it's not very good, far from it.
as you can see the quality of wrestlers to hold the 2nd world title deminished over 1999 year, and I don't think WWE could restore the belt, even to the point they joined up with the Euro/Hardcore title to make it look good, and still couldn't so they unified with the world HW belt, after 9 month it was brough back, which was a good thing IMO, but the belt never recovered, it was made to look cheap IMO, the World title SHOULDN'T have been brought in, HHH didn't want to hold the IC belt, as he looked down on it, hense the world title being brought in, kind of weird really, as the IC belt could of been a main world title had HHH not of pressed for a world title to be brought in.