I was thinking of starting a whole new topic on this, but I will post it here, since it is relevant.
What is it today, that wrestling fans only consider someone a star these days if they win the WWE or Universal belt? Yet, if someone never wins it, then they are a failure and amounted to nothing.
You don't have to be a champion to be a star.
"Million-Dollar Man" Ted DiBiase, Jake "The Snake" Roberts, "Ravishing" Rick Rude, Ricky "The Dragon" Steamboat, Mr Perfect, Greg "The Hammer" Valentine, "Rowdy" Roddy Piper.
Do you know what all these names have in common? They are all HoFers, they are considered some of the most popular and loved Legends of all time, most would not question their standing in wrestling, and yet, none of them won the WWE World Heavyweight Title.
Would they have been greater with it? Maybe. Would their legacies have been vastly enhanced with a title run? Possibly. But the point is, no-one considers any of those names failures if they never win the belt.
Back then, the WWE Title meant something. Only a few held it, and it was shifted around them. Sometimes, someone new would emerge (like Randy "Macho Man" Savage, who went from IC Champion to WWE Champion). But it meant something, because only a few had it.
It was the same in the Attitude Era. The belt shifted between Austin, The Rock, Triple H, Mankind and the Undertaker. People like the Big Show had a run. So when someone like Chris Jericho broke through, it was a big deal because he had "broken the glass ceiling".
But today, there is no glass ceiling. Most guys have had a WWE Title run, even guys who wouldn't have ever been champions in those past eras. I mean, Rey Mysterio would never had been considered champion, and only got it, I feel, as a way to honor Eddie Guerrero. Jinder has it now, and I see that as a way for WWE to tap the Indian market, not because he is a "champion".
Fans want people like Daniel Bryan, Nakamura, Cesaro, and Dolph Ziggler to get a run, or it hurts their legacy. Why? Take someone like Cesaro. I don't see him as ever being a WWE Champion, yet he is doing great in the tag-team ranks with Sheamus, and has had the top two MOTY IMO where he and Sheamus fought the Hardy Boys (the cage match and the 30-Minute match). Cesaro can go his whole career without ever being WWE or Universal Champion, and still be considered a success and be beloved. Some people don't need a belt to be over.
We have Jinder as champ, and Nakamura and Corbin in the wings. None are ready for the task, and I question whether they are "championship material". If you just put the belt on whomever the fans think, then it stops meaning something when the occassional newcomer finally breaks through, wins it, and becomes a great. For every A.J. Styles or C.M. Punk whose legacies got enhanced with the belt, you then have people like JBL, Mark Henry and Great Khali who have also been WWE Champion, and yet, the last three I mentioned aren't in the same universe in Legend status as the people I mentioned who never won it.
The WWE belt needs to be "earned", not handed around to people so that their relevance doesn't diminish.