This should have ended a month and a half ago. Considering that the WWE hits the basics so well that they're making wrestling boring, I'm surprised that they've botched this angle as badly as they have.
I'm not stating that the angle is a complete failure. I'm saying that now it is dragging on for the sake of its continued existence; like a guy that says a joke once, has people laugh, and then repeats it four times. But why didn't they have the payoff at WrestleMania (which was decidedly void of payoffs), then set this feud to a low-intensity simmer over months as Cole and King try to work in the booth together? At that point, you're free to start the feud back up at any time you so desire; it's leaving food on the table for later.
But when the WWE gets something that works these days, they ride it into the fucking ground. People were digging the Cole/King storyline. Wrestling 101 says you have the weak bad guy constantly fleeing from the aggrieved good guy, evading him through various machinations until the good guy finally traps the bad guy, and it's usually live on pay-per-view. It's a storyline you see a half-dozen times a year because it works, every single time.
Instead, King hasn't really gotten his triumph over Michael Cole, and to be honest, right now I could give a shit if he does or doesn't. I no longer have anything invested in Jerry Lawler in his feud with Michael Cole; I just want to see them end it.
If Jerry sucks foot, I riot.