So who or what expands the base in this spot?
I don't have an answer for that, but I'm fairly certain the booking your product in a way that only a limited number of fans would understand or appreciate isn't going to be it.
To me, something new is more likely to bring in a casual or new fan than most established veterans. Plus, when you're talking about expanding a base I think you are looking to reach children and foreigners. I think Balor may have that appeal.
I'm not arguing against Balor. I'm arguing against the booking which put him in the title match.
It's weird reading this from you of all people. Someone who has written many a diatribe about pro wrestling being about money. I don't think WWE cares that much if a section of their fans are unreliable with their reactions (not that I agree, IWC smarks are pretty predictable).
They are not predictable when it comes to how they regard wrestlers. And, obviously, money is the #1 goal, but you make money from quality stories. If your audience is constantly undermining your product, as the internet fan is more likely to do, then it's hard to have compelling stories.
How does Cena/Styles and Lesnar/Orton ignore the Casuals?
I'm referring to the big picture.
How do you know that though? It's the age of the internet. Not all casual fans are just people that watch TV. Cable cutting is more popular than ever. Plenty of those subscribers are casuals that are excited to see pay per views for the first time because it's so cheap.
Raw gets 3 million viewers every week. The WWE Network has roughly 1.5 million subscribers. And you have to assume not all subscribers watch NXT.
Casual fans don't come back simply due to appealing to them.
They could. But they certainly don't come back by not appealing to them.
Slyfox, I respect you as the Admin and owner of WZ.
I appreciate it.
Slyfox, you said that RoH's camera work looked like it was done by a 10 year old with a camcorder.
I don't think I said that.
I think what I said is a 10 year old with a camcorder would have better production values than what I see on ROH. I then went on to say a local promotion who had like 20 people in the audience had better production values.
The reality is that they have FANS.
Yes, but fans who don't understand wrestling. Which is a whole other issue I thought about including, but decided to reserve for another thread in the near future.
Do you really buy the WWE Network for "Holy Foley"? "Swerved"? Maybe they need to cut out the nonsense and put the money into their bread and butter: Professional wrestling.
I buy the Network for the PPVs. But things like Total Divas, Swerved, old episodes of PPV and TV, Legends, Dinner for 3, etc. all keep me interested.
I'd respond more to your very detailed post, but I'm trying to address a few different things. If I get time and remember, I'll come back and provide you with the more detailed response your post deserves.
Which would be great if they all jumped over to subscribe to the network (for a fifth of the price).
Comparing one show one year over the other does not make any point, as there are so many factors which play into it. Also, if Wrestlemania this year was worse than last year, wouldn't that play into my point?
Also, while I know you were quoting WON, the WWE didn't stop reporting PPVs because they were low, they stopped reporting them because they have the Network.
Also, where is your evidence that live event attendance is down, as you claimed?
The average 2016 TV rating for RAW is 2.41
In 2013 it was 3.01
In 2011 it was 3.21
We're people not able to pirate or stream RAW in 2013? Was the DVR invented in 2015?
2011: 3.2
2012: 3.0
2013: 3.0
2014: 3.0
2015: 2.6
I'm sorry, the facts don't support your position. Furthermore, if ratings are lower in 2016 than they were previously, does that not also support my point? I said "Over the last year, [the booking] has drastically pivoted towards the Internet fan." Does providing me a 2016 rating lower than previous years not prove my point?
And, to answer your question about pirating and streaming, you and I both know full well the capabilities are greater today than they ever have been, not to mention the WWE has their own Network which shows Raw replays.
The fact is you cannot provide facts to support your claim and the only facts you've provided can only be interpreted as to supporting MY claim.
To say the IWC doesn't like good wrestling is deliberately asinine
No it's not, it's absolutely factual.
The stereotypical Internet fan does not care about quality wrestling. They want wrestling that makes them, the fan, feel smart. They want flippys and they want chain wrestling, regardless of whether or not it makes sense. They want their wrestlers to break the fourth wall, because it makes the fan feel like they are ultra cool. The stereotypical Internet fan likes to chant stupid stuff like "You can't wrestle", even directed against one of the greatest wrestlers in the world.
No, the type of fan we are both discussing most definitely does NOT like good wrestling. They don't care about developing a story between the ropes. They think a headlock is a "rest hold". They think workrate refers to pacing. They don't like good wrestling...or at the very least, don't understand what good wrestling is.
That's you. That's not everyone. There were probably twice as many WWE fans that didn't know Ric as oppose to who did know.
No, no there was not. You are just being ridiculous. I was 6 years old and knew who he was. Most wrestling fans knew the name of Ric Flair.
Despite WWE realizing this, they still went ahead and pushed him to the main event.
No, they pushed him to the main-event because Hogan vs. Flair had been a dream match for years in the wrestling business. The WWE just never pulled the trigger.
When you throw away Hogan vs. Flair on a random house show, and then never go anywhere else with it; that tends to happen.
I'm sorry, that doesn't make sense, especially not in the context of your previous comment.
That still doesn't mean that everyone knew who he was. What are you not getting in that?
It's the part where you're comparing guys who were very well known because they had been seen by millions of people, to a guy who is brand new to a very large percentage of the WWE audience.
In other words, I don't get why you're trying to compare Ric fucking Flair and Chris Jericho to a guy who has had very limited exposure in the United States.
I know you're not dense, so what's so hard to understand that just because views are even in count that doesn't mean their equal in the people who watch the products.
You didn't watch much wrestling in the 90s, did you?
You're just not getting the picture here. This is the exact same thing that they did with Jericho. Practically identical, and it worked out for Jericho so why can't it work for Finn Balor?
I'm not talking about Balor. This isn't a discussion about Balor.
What are you not getting here?
Considering WWE chose to let Balor be drafted in the first round and save Lesnar for a throw away second round pick, I'm pretty sure comparing Balor to Lesnar isn't that bad of an idea.
So you don't understand the difference between the 6'4" 280 pound Lesnar and the 5'11" 190 pound Finn Balor? You don't understand the difference between a freak athlete and a guy who looks no different than you'd see at your local rec center?
Perhaps you ought to leave the discussion.
Especially when it's known that smaller guys usually get bigger followings due to them being more like the common fan.
This, right here, is exactly the problem with the stereotypical Internet fan.
No, American audiences DON'T want someone who looks like them. American audiences want someone who is larger than life. They want a Muhammed Ali. They want a Stone Cold or a Hulk Hogan. They want a Brock Lesnar. They want larger than life figures, superheroes in human form. THAT'S what drives audiences.
If I want to watch normal looking guys twirl around in premeditated routines in tiny tight pants, I'll just watch gymnastics. With the Summer Olympics on, it's really easy. American audiences want larger than life. Brock Lesnar was larger than life. Finn Balor is 5'11" and 190 pounds.
Now, does that mean Finn Balor will never become a star? No, obviously that's not what I'm saying. Daniel Bryan certainly showed (to my surprise, in all honesty) that a small, regular looking guy could be a superstar (though even Daniel Bryan had that crazy beard and lucked into the "Yes" chant). I'm not saying Finn Balor may not eventually become a star.
I'm saying that booking your product around the typical IWC fan is not going to broaden the fanbase. And you trying to compare Finn Balor to a guy who was a multiple time world champion and a guy who performed in front of 4-5 million fans every Monday night is simply not a good comparison.
Let me try it with another example. I assume you're a fan of the NFL
I do like football (though I prefer NCAA to the NFL), but your example was terrible. In football, the primary objective is to win. If Tom Brady is better than Drew Bledsoe, then Tom Brady gets the start, because he gives you the better chance to win, even if your merchandising had all been set up around Drew Bledsoe.
But we're talking about professional wrestling, where the point is not to win, but to draw money.