Yeah, but my response was nothing to do with how it made everyone love Lashley and hate Vince's character more, it was to do with Vince the business man moving from disrespecting ECW to using the title as toilet paper.
Being hated doesn't make you a great champion dude, nor does challenging a champ that no one likes. Being a good wrestler regardless of whether you're face or heel makes you a great champion. In fact, being the champion doesn't make you a good wrestler and that comes from the mouth of Shawn Michaels, one of the best wrestlers of this generation.
JBL took his beatings, gave great heel promos and was a great champion for those reasons. Not because we all wanted to see him lose.
Orton took even worse beatings, gave even better promos, and had some great matches and that's why people loved him as the champ.
Vince McMahon pinning someone in a match, doing nothing for 2 months and then losing is only slightly better than Hornswoggle pinning someone, doing nothing for 2 months and then vacating the title, so i disagree.