@smarkmouth
Friendly Neighborhood
With no disrespect meant to people who post "what if" threads, generally a thread titled "what if" annoys me. The hypotheticals of if Benoit or Eddie were alive are just that, hypothetical. This, however, is a legitimate question about marketability.
It's commonplace in WWE for character names and likeness's to be owned by the company, rather then be owned by the performer. Granted, most persona's end up created by WWE in the first place. But there are of course examples of WWE purchasing the names from talent (see poor PJ Palaco), often leaving them high and dry if the leave the company. Without their previous persona, they are just not as marketable for other companies as they would be. I've thought about this lately, pertaining to one of the biggest chunks of marketability in wrestling, Hulk Hogan.
This leads me to my questions about Hulk Hogan, the Hulkamania brand, the nicknames, the catchphrases, the poses and taunts. If Vince McMahon and the WWE owned every stitch of it;
Would it have been worth it for WCW to hire in 1994 Terry Bollea and rebrand him?
Was Hulk Hogan too big for Bollea to possibly be marketed as something else, in WCW or possibly elsewhere?
It's commonplace in WWE for character names and likeness's to be owned by the company, rather then be owned by the performer. Granted, most persona's end up created by WWE in the first place. But there are of course examples of WWE purchasing the names from talent (see poor PJ Palaco), often leaving them high and dry if the leave the company. Without their previous persona, they are just not as marketable for other companies as they would be. I've thought about this lately, pertaining to one of the biggest chunks of marketability in wrestling, Hulk Hogan.
This leads me to my questions about Hulk Hogan, the Hulkamania brand, the nicknames, the catchphrases, the poses and taunts. If Vince McMahon and the WWE owned every stitch of it;
Would it have been worth it for WCW to hire in 1994 Terry Bollea and rebrand him?
Was Hulk Hogan too big for Bollea to possibly be marketed as something else, in WCW or possibly elsewhere?