sevastra82
Pre-Show Stalwart
I think Vince went "PG" for the money to be honest. As much as we all loved the Attitude Era, the figureheads of that era (Austin, Rock etc) where all on the verge of leaving/retiring, and there where a lot of things done during the Attitude Era that brought a negative light to the WWE. I feel Vince knew it was time to change things, as the profits of the Attitude Era was about to run its course. So whats the best thing to do? Freshen it up to reap the money from another demographic....Kids.
So since the main Attitude Era stars where doing other things, some negative attention that came along w/ the era, and just like everything else...the eras popularity was waiving....Vince decided to target Kids. Change things to PG, come out with kids magazines, get rid of blood, no more cursing, and make John Cena and Jeff Hardy champions...and force them down your throat.
Its actually pretty smart. Eventually though, the PG era will also run its course, and it'll be something else in a few years.
So since the main Attitude Era stars where doing other things, some negative attention that came along w/ the era, and just like everything else...the eras popularity was waiving....Vince decided to target Kids. Change things to PG, come out with kids magazines, get rid of blood, no more cursing, and make John Cena and Jeff Hardy champions...and force them down your throat.
Its actually pretty smart. Eventually though, the PG era will also run its course, and it'll be something else in a few years.