Lets not pretend that only Matt Hardy is talented enough to color his hair and read quirky lines with a bad accent.
IW could throw others in to the gimmick. And while it would be a mockery and not likely as good as the original, I sure as hell will actually tune in to the show to see how bad it is. It goes along with everything the Broken gimmick was, a train wreck. It helped that it was being played by a popular veteran but that doesn't mean Cody couldn't pull it off. It also doesn't have to be a long term veteran. Imagine if EC3 put his stamp on this. Even a young guy with nothing to lose could adopt the gimmick.
I don't know. I agree that Anthem looks bad for holding the gimmick hostage but it is entirely hypocritical to criticize them when, for example, Damien Sandow goes to IW as nothing resembling a renaissance man, a stunt double, or the Macho Man himself. WWE eats, sleeps, and breaths their intellectual property rights, Anthem should be no different. They should use this little bit of leverage and get whatever they can out of it.
The thing is, the gimmick can't be used with others, because Matt Hardy CREATED the gimmick himself. He wrote the segments, played the character, and put all the creativity and imagination into it.
TNA didn't create the gimmick and then assign it to Matt Hardy, so saying that Matt is only talented in colouring his hair and talking in an accent, and that anyone can play the character just shows what a fool you are.
I suppose if Mark Callaway has retired, Vince should then just make someone else the Undertaker, and continue to have them show up at Wrestlemania too, since you think gimmicks are "transitional"? No, someone else playing the role is someone else playing the role. They will do it differently.
I mean, how can you do the "Broken" universe with all the Hardy imagery, and nods to their career. That is part of the concept.
TNA are fools for doing this, and the company deserves to die, because of all the stupid decisions they make and how they have treated past talent (e.g. A.J. Styles). No wonder half the TNA roster are on NXT or on WWE's main roster, and the rest are in ROH. Because TNA treat their talent like shit, and hold onto an IP just because when they said "Jump", the Hardys didn't ask "How high?"
People will remember the Hardys and the "Broken" universe long after Anthem sends TNA broke, and then Impact ends up being bought by Vince McMahon, like he did WCW, ECW and every other company, and then WWE will get the "Broken" universe for free, when they acquire all of TNA's IPs, copyrights and trademarks when Vince buys them for next to nothing, puts ECIII and others on NXT, and puts TNA PPVs on the Network. Where will Jarrett and Anthem be then? At least Billy Corgan wouldn't have done this to the Hardys (Matt said as much in the interview, and would have stayed if Corgan was running TNA).