It's simple, use what boxing does. Say for example, it's Batista vs Cena again. It's a huge match put simply, two of the biggest names in wrestling going at it for the title. Their first meeting was rushed to hell, and ruined the hype for it completly. So if they're fighting again, at SummerSlam, maybe they should try hyping it more. It's a big match, no doubt. Therefore, let's hype it like a boxing match. Say the match is set in stone 2 months before SummerSlam, and they start hyping it. They hold press confrences in different countries, hype video's, past & current superstar predictions ect. Make it more of the main focus of the match. What do you guys feel about it?