Ooooooh, for some sad reason I love threads like these.........anyway, here goes
1) Stretch the boundaries of PG
Back at the start of the Attitude Era, Raw was PG. I believe Smackdown was PG for the entire Attitude Era (not 100%). Even with a PG rating, we had blood, half naked chicks, bad language and violence (by violence I mean chair shots to the head, hardcore matches etc). I think the weekly shows of Raw, Smackdown etc should be kept at PG, but allow the odd curse word, occasional bit of excessive violence and blood in moderation. However.......
2) PPV's should be TV14
We pay for PPV's, therefore we expect more. PPV's should be where the shackles are off. Blood, chair shots, bad language and the occasional half naked chick should happen here (but once again in moderation). PPV's lead me onto point 3.........
3) PPV schedule
One PPV a month, simple. TLC, Elimination Chamber, Hell In A Cell & Bragging Rights are stupid and cheapen the match types. IMO, every PPV should be Night Of Champions in the sense that every belt should be defended (if possible). I would change the schedule to be as follows:
Jan - Royal Rumble
Feb - No Way Out
Mar - WrestleMania
Apr - Backlash
May - Judgement Day
June - King Of The Ring
July - Great American Bash
August - SummerSlam
Sept - Unforgiven
Oct - Halloween Havoc
Nov - Survivor Series (with traditional matches)
Dec - Armageddon
4) End roster split and unify titles
The roster split was served its purpose. Without it we would not of seen the rise of John Cena, Brock Lesnar, Batista or Randy Orton. Guys like Edge, CM Punk, Rey Mysterio, Eddie Guerrero, Chris Benoit, Jeff Hardy and JBL would never of been WWE/World Champion. But know the WWE is lacking major star power. Unify the rosters and the stars of now and the future (The Miz, Morrison, Sheamus, DiBiasie, Rhodes, Del Rio ets) get more exposure. Quite a lot of people only watch Raw OR Smackdown (me included). Unify the rosters, these fans will probably tune into both show. As for the titles, they should be as follows:
WWE Championship
Intercontinental Championship
Tag Team Championships
Television Championship (time limits on regular tv matches, at PPV's no time limit)
Crusierweight Championship (for guys 225 and under)
Womens Championship
5) Other little things
Smackdown needs to go live and go back to Thursday.
Superstars should be taped before Raw and then have Velocity (or a new name) taped before Smackdown. 4 matches for each and have them as their own show (like Sunday Night Heat used to be) with little to no recap of Raw and Smackdown and have up and comers, Cruiserweights, Tag Matches, IC/TV title matches and maybe even the odd big star (I remember once Triple H wrestled Perry Saturn on Heat, gives a big reason to tune in).
Sunday Night Heat should be used before each PPV as a built up.
With the split ending, have Raw and Smackdown as 2 and a half hours.
Reveal who the Raw GM is and have him as the WWE GM as a whole.
Bring JR back for PPV commentary only (along with the voice of the WWE Michael Cole and The King).