As I've said in other threads involving Antonio Cesaro, the foreign anti-American gimmick is over-played and not culturally relevant in this day and age. I won't say that our culture's days of bigotry are behind us, but rather the intolerant have changed focus. The last guy I think REALLY got heat for being anti-American was Muhammed Hassan, and that was only because he was perfectly placed following the United States' occupation of Iraq. So much so that UPN ended up forcing him out of his job, pretty much. There was real-life hatred for Arabs and Arab-American people during that time; to an extent there still is. But what is Cesaro? Swiss? Nobody hates Swiss people. Few people even hate Anti-Americans, because their grievances - although often misplaced at the people rather than the government - hold water. Hell, most Americans these days can't stand Americans...
Here's the bottom line: his gimmick is only going to get him so far. We're at a point where he's been champion for several months, and people know who he is. He may not be over, but his moveset (dat uppercut!) has certainly made him credible. If WWE is serious about making him a big time bad guy - which I really think they should - he needs to BE bad, not just TALK like he's bad. Enough with the "blah blah blah America sucks and is fat" promos on the way to the ring. More action. More beating the hell out of people. He's already the champion, all that needs to be done is to get him in people's minds. When Cesaro comes out, 9 times out of 10 I think "Oh yeah, Cesaro is wrestling tonight." That should not be the case.
Have him drop the title. The whole point of good heels is, eventually, to put over good faces. He can't lose matches with the belt, nor can he fight main event faces in non-title matches; WWE doesn't do that anymore. At every pay-per-view without fail, if a champion is fighting in a singles match, the belt is on the line. It's kind of generic, but it is what it is. Here's a list of guys Cesaro could work with, that would benefit him:
The Miz: The newest face on the WWE roster. It would be a big step for Cesaro, and probably a small step backwards for the MIz, but that happens when you're a face sometimes. You have to step down and take challenges from all comers. Cesaro needs one legitimate opponent. His fight with R-Truth was a step in the right direction, but it has to keep going. He's got to have programs, instead of just one-off matches to establish him as a baddie. He's there. We get it. Boo the man. But now they need to give me a reason to care. Miz has the potential to be a very good opponent.
Kofi Kingston: Let him go after the IC title for a month. Maybe even keep the belt on him so this can happen. I'm not an advocate for unifying all the belts, but a Champion vs. Champion feud could be pretty cool.
Brodus Clay: They had a one-off match on Raw this week, and while it was nothing to write home about, the Neutralizer was awesome. A huge show of strength. People love Brodus, and a win over the big man would give Cesaro that heat he's been looking for. Plus, Brodus needs something to do. Gosh darnit, I like the big guy.