Ok, here is what I would do. The WWE is now mine and I would first, do what I can and with my power to make WWE a very fan-based company. I would want what the fans want, granted, they can't have it all because that could ruin the big suprises.
Here would be my top rules for superstars/employees:
1. Anything talked about backstage would stay backstage and only the top people would know about it. The superstars will only know what is going down in THEIR own storylines, just to keep everything under-wraps and less predictive.
2. Creative would be gone. Not all of it, but most of it. There would be an executive team that would oversee the 2 brands (Smackdown and Raw, ECW is gone) and then there would be 2 sub-teams, one for Raw and one for Smackdown. Paul Heyman, if he wanted the job, would control creative and most likely be the head of the executive creative team and watch over both brands. Superstars will get their input and the creative teams will look into them heavily. Of course, I would know how everything was going and most of the things will be checked by me. The storylines will be thought out, HEAVILY. I would have a meeting once a week where all creative will meet to discuss storylines and plan. All storylines will be planned at least 4 months in advanced, 1. to know where we are going, and 2. to make sure we have no backstage catastrophes. The creative teams will make sure that NOTHING gets to the fans. The more they know, the less they watch. I think that's about it concerning creative.
3. Superstars- the superstars would only know what they need to know, nothing else. They will follow the rules, for example- the drug testing will be more fluent and will be more effective because people will not work under circumstances like that, the WWE is a family oriented business and I will not tolerate it. The backstage politics will die down. Not completely be gone, but most of it will. Again, I will not tolerate it.
That's it for the employees of the WWE. Now, on to the shows.
WWE - The WWE will consist of 2 major brands, Raw and Smackdown. The WWE's design team will create a new WWE logo, it's gonna be a new era and we need a new look. The WWE.com website will be changed, there will be absolutely no silliness whatsoever. No ass cartoons, no storylines like a referee committing suicide or a midget suing the website. It will be a little bit more professional and up-to-date. The 2 WWE brands will remain seperate and there will be no interpromotional matches or people going to the other brands without any sort of viable and realistic explanation.
Raw - Raw will feature the best and brightest of the WWE. It will be the edgier of the 2 brands and will include more of the heavyweights. The championships will continue to be the same: WWE Championship, IC Championship, Tag Team, and Women's. The championship sections will be different. Each person will have to earn their shot at any belt. WWE Championship - That title is the biggest and most important, so it will be treated that way. When I take over, all belts will be stripped so that we can form better divisions and so that they are clearer. The WWE championship will have a long-lasting tournament, that will last at least for 2 months. The winner will then face the person who won at Royal Rumble at Wrestlemania and have a fued with them until then. The day after Wrestlemania, EACH YEAR, will be the annual draft. EVERYONE on BOTH rosters will be in attendance and EVERYONE on BOTH rosters could be changed to either side. Whomever the champion is at the time will be stripped if he has to move. If someone loses their WWE title, then they will not get a rematch for it until 4 months later, with exception to the Money in the Bank match that will be held each year at Wrestlemania. IC Title - the IC title is simple. This title can only be changed internationally, therefor giving the person who wants it, a good enough fight for it. This will include heavyweights. Tag Team - simply enough, it will remain the same it has been for years. Women's championship - the women's division will change slightly. Women will be split evenly among both brands. Christee Hemmy will get her job back. The women's division will be changed back into it once was and not a joke. Any models/backstage announcers/etc. will be clearly seperate than the WWE divas. This is how Raw will remain. There will be no talk-show type segments or celebrity fueds. There will be celebrity involvement, but not like the WWE today is doing it. Raw will have a new look, new music, new logo, new entrance, new everything. Same announcers and there will be a General Manager for each. There contract as GM will expire each year after Wrestlemania, and the fans will decide by voting online if that GM has done a significant job or did lame. Depending on what the fans decide, it will be bye-bye GM or they will continue to a successful job.
Smackdown - Smackdown will be different than Raw. It will have a new look, logo, set, everything. The announcers will be Michael Cole and Tazz. JBL will be part of the executive creative team. If he doesn't like it, he is gone. The GM policy from Raw will be the same for Smackdown. Smackdown will include heavyweights, but there will be more emphasis on the crusierweights. World Heavyweight Champ - there will be a smaller division for this than Raw's, but it will balance out. For this title, it can only be defended at PPV's and Internationally, but it can be defended at "special" Smackdown's as long as there is a viable or realistic reason for it, ie. it's in a contract. The rematch clause will also be set for the Smackdown brand too. Tag Team titles - the Tag titles will be a big deal on SD, and will include most of WWE's tag teams. It will have the same rules. Crusierweight - it is what it is. There will be no heavyweights allowed and this will be for all crusierweights and also high-flyers. Women's - there will be an exculsive Smackdown Women's Championship belt and the women on smackdown will compete for it. Same rules as Raw's will apply.
That is pretty much how I would start off by shaping this fresh-new WWE. I will not be on TV at all, unless it's for special purposes. Again, there will be distinct Season's of WWE. From the day after Wrestlemania, which will be the Draft, until Wrestlemania, will be a full season. The fueds and stuff like that will last one year and Wrestlemania will end it all, beginning it all as well. For example, The day after WM, John Cena wants his belt back that Edge won at WM in a triple-threat match...he and John will fued in many different ways through-out the year and will end it all at WM. Others will come in and out in the storyline and Edge might lose his belt at a PPV by someone who earned it and John will still want his revenge on Edge. There will be different ways to do this, but it will work.
This would be my dream WWE. There would be more, but that's the basics!
Thanks