It seems most of the IWC is upset or appalled at the booking of this Cena/Ryback "feud" and the build of Ryback overall, when it should be Ryback, if no one else, upset ( and maybe he is!) For what its worth, I dont feel WWE has done nearly as terrible a job as they could have. In fact, I think they handled it as well as they could. Hear me out. If all the reports are true, then original plans were in fact to have The Rock and Punk competing at Extreme Rules and possibly both involved in the title picture. Thats all good and well considering no real build would have been needed as that storyline between the 3 has been an ongoing thing for quite some time now. Its obvious Ryback was NOT to be pushed into the main event/title picture at this time and that was made obvious by a clean loss to Mark Henry at WM in which within a week or 2 Henry was thrown into a feud with Sheamus and Ryback coming off a clean WM loss is all of a sudden challenging for the title. It actually interests me more to know what the original plan for Ryback was heading out of WM but all that is irrelevant now. I would like to believe they had a plan for him that might culminate in a showdown of superheel vs super Cena at summerslam perhaps, teasing and building this throughout the summer. Anyway, any fan could tell right from the beginning this was a "feud" thrown together out of desperation and with no real reason behind it, story wise. The outcome at ER shouldnt be surprising as they wanted neither to come off as weak with a loss. Sucks for Ryback more then anyone as he was thrown to the wolves to fill a spot left vacant by injury when he was in much need of more time and more build, and by build I mean a proper build this time, as a heel more then likely, to counter Cena by summers end. Now that I put my thoughts down into writing, I cant help but think maybe WWE didnt handle it as well as they could have. Have Cena work with Mark Henry for the month or two since he was, afterall, coming off a WM win and at the time looked stronger due to this booking. Its not even like they used the WWE title match as the actual main event of ER anyway as that went to lesnar/hhh. And its not like henry is not an already established monster! They could have begun teasing a Ryback heel turn at this point and then build towards a match later on. Instead they feed us more of this thrown together bs and in the end its really only hurting Rybacks progression