Seriously, why doesn't this happen more?
There should be big angles for the No.1 contendership, not just for the title. Thinking about it, it would make the wrestler's chase for the championship about 100 times more intereting. The crowd would have lots more exposure to him, they'd have more time to invest into his character. If Orton's fued with Kofi was also for the No.1 Contendership, and Kofi won, way more people would be interested compared to if Kofi just won a battle royal.
Who's with me?
There should be big angles for the No.1 contendership, not just for the title. Thinking about it, it would make the wrestler's chase for the championship about 100 times more intereting. The crowd would have lots more exposure to him, they'd have more time to invest into his character. If Orton's fued with Kofi was also for the No.1 Contendership, and Kofi won, way more people would be interested compared to if Kofi just won a battle royal.
Who's with me?