During an in-ring confrontation to start Raw off, Strowman informed Roman Reigns that he would be cashing in his MITB contract to face Reigns at the Hell in a Cell ppv inside the Cell itself. The match was made official later on in the night once Strowman handed over the MITB briefcase to acting GM Baron Corbin. First of all, this has the potential to be a really good match. Strowman & Reigns had some classic hoss fights last year in which both men ultimately came out looking like stars. I sometimes wonder, however, if WWE just flat out has contempt for the heel/face dynamic. It's obvious that "good vs. bad" means nothing to Vince McMahon anymore, probably hasn't for quite some time really, and that contempt may have been on full display on Raw. Fans started off booing Reigns, then they cheered Strowman, then they booed Strowman for not cashing in tonight, then they cheered Strowman during the tag team match, then booed him for aligning himself with Drew McIntyre and Dolph Ziggler to beat down Ambrose & Rollins when they came to aid Roman Reigns at the end of the night. Does this mean that Strowman has turned heel? Was it just revenge for the Shield beating him down last week in which they kinda sorta looked like heels? Who are fans supposed to cheer for? I mean, they'll cheer for Strowman over Reigns but they'll boo him whenever he has to deal with Ambrose & Rollins, plus you get the feeling that they're also setting up some sort of big six man tag team match between these the Shield and Ziggler, McIntyre & Strowman somewhere down the line. As to who wins, there's little doubt Roman Reigns retains. We've waited four years, four long ass, goddamn years for Vince to finally be able to pull of a big moment for Roman Reigns in which the live crowd was cheering for. That happened at SummerSlam, due in large part to Braun Strowman's presence and the specter of an MITB cash in looking, but it happened all the same. After all the frustration Vince went through and, frankly, kept putting fans through, I just see no way Roman Reigns loses his first defense of the title on ppv. I fully expect Roman Reigns to hold onto that title for a good long while, at least until WrestleMania. He'll go over Strowman, but I don't expect it to be clean because I suspect there's going to be some clusterfuck booking involving the other members of the Shield, McIntyre and Ziggler that ultimately results in Roman Reigns surviving HIAC with the title while still keeping Strowman looking like a monster.