Cena, for a change has been having others go over him. They need to keeop him stronhg through to Mania, Miz and Truth got the win over HHH and Punk, Rock is getting the pinfall and the accolades. This is what is going to slwoly turn Cena heel, all the hard work for 7 years as the number one guy an now WWE turn their back on him by first re=signing Punk after he maikes all these demands, HHH comes back and takes the top spot and finally The Rock returning into the main event. Its a perfect build-up, and he will be the head of the "conspiracy". If Vince has any brains, this is how he will book this angle through to the Rumble.