It's a big let down for fans to get invested in a match for so long, only to have no real conclusion. Plus it eats up tv time.
WTF? Modern day wrestling is filled with nothing, but non-conclusive finishes. DQs, run-ins, ref bumps, and pretty much everything else they do these days is a non-conclusive finish with no contests being the worst. If anything a draw is one of the only legitimate ways to end a match that makes sense from a sports perspective where the rematch makes sense.
In real sports DQs result in big fines, suspensions, and having more than 1 would probably result in a lifetime ban in many cases. It's pretty laughable that wrestling uses the DQ as often as they do in comparison. Personally speaking, run-ins should've been tossed out the window the second the sport became a television business that no longer had title changes on house shows. Exactly how a run-in that is seen on television doesn't result in major fines/suspensions is beyond me.
TBH, modern day wrestling in the U.S. relies on so many hotshotting moves that it just screams of lazy booking. Giant Baba had the right idea, move to nothing, but clean finishes. It's the only way to run the show w/out insulting the intelligence of the fans. Heels should find more creative ways to get fans pissed. The fact that it's 2015 and heels still win with international objects, run-ins, and other non-sense is embarrassing.
Floyd Mayweather is probably the biggest heel in legitimate sports and he wins just by taking advantage of the rules. IMO, this is exactly what every heel should work towards. If I were a heel, I would put my foot on the ropes, choke till the count of 4, take 9 seconds outside the ring when the babyface is winning, constantly complain to the ref about hairpulls and just about every unlikable thing that doesn't result in an automatic DQ. Guaranteed it would generate heat much more effectively than a run-in.