The idea behind the brand split is to enhance talent who are underutilized, and to make new stars. Under WWEs model before the split, it was difficult for new stars to emerge, and other wrestlers got buried on the depth chart. With most of the bigger names appearing on both Raw and Smackdown, there wasnt a lot of TV time to be had. As such, the same feuds were featured, and there were less storyline opportunities available for midcard and newer talent to really get over. It wasnt uncommon for feuds to have gaps in them due to a lack of featured time. Character development happens best given time, and it often felt talent grew stagnant from not being featured or over their heads from being rushed into places they werent ready for. WWE was still producing an entertaining, quality product, but was missing opportunities with several wrestlers. These performers were capable of so much more, if given the chance.
Several wrestlers have benefited greatly from the split. While he had already main-evented several shows against Roman Reigns, AJ Styles moved to Smackdown and quickly became World Champion. Hes 3-0 since the brand split with wins over John Cena at Summerslam, Dean Ambrose at Backlash, and Ambrose and Cena both at No Mercy. While I have no doubt he would have become a World Champion at some point, theres been a concerted effort to make him King of Smackdown. Its a role hes thrived in. Chris Jerichos career has been rejuvenated as hes had consistent opportunities to tweak an already entertaining character into something special. And whats to be said for Sasha Banks? Shes won the Womens Championship twice, once in the inaugural addition of Raw after the brand split, the other in the main event of Raw. And while she lost the championship last night, she and Charlotte main evented Hell in A Cell in the first womens Cell match, in her hometown, no less.
All three of these wrestlers have benefitted greatly from the brand split, but my belief is that no one has benefitted from the brand split more then Dolph Ziggler. Yes, we're only three months into the split, but Ziggler has gone from enhancement talent to a featured performer in a hurry. While his championship match against Dean Ambrose was a one-off, his time in the Intercontinental championship picture hasn't been. He's had three, main-event quality matches against The Miz in that time, and won a career threatening match. In order for a career match to matter, the wrestler and their career must matter. Before the brand split, I'd find it almost laughable to see Ziggler in such a position. His career on the line? So what? But his positioning has been so advanced that there was reason to care. Further, the number of career-threatening matches has been limited in WWE over the past ten years, making that match all-the more important. Here are the others:
Ric Flair vs. Shawn Michaels (WrestleMania 24 March 30th 2008)
Undertaker vs. Edge TLC Match (One Night Stand June 1st 2008)
Shawn Michaels vs. Undertaker (WrestleMania 26 March 29th 2010)
John Cena vs. CM Punk (Money In The Bank July 17th 2011)
HHH vs. Brock Lesnar(WrestleMania 29 April 7th 2013)
And that's it. Pretty good company, right? Not to mention that out of those matches, Ziggler is one of only two wrestlers to win their match(HHH being the other). Ziggler's career has been absolutely rejuvenated by the brand split, more than any other wrestler. He's getting mic time, featured spots, and long, main event style matches. The brand split, in my opinion, has benefited him more than any other.
Who has the brand split benefited most?
Several wrestlers have benefited greatly from the split. While he had already main-evented several shows against Roman Reigns, AJ Styles moved to Smackdown and quickly became World Champion. Hes 3-0 since the brand split with wins over John Cena at Summerslam, Dean Ambrose at Backlash, and Ambrose and Cena both at No Mercy. While I have no doubt he would have become a World Champion at some point, theres been a concerted effort to make him King of Smackdown. Its a role hes thrived in. Chris Jerichos career has been rejuvenated as hes had consistent opportunities to tweak an already entertaining character into something special. And whats to be said for Sasha Banks? Shes won the Womens Championship twice, once in the inaugural addition of Raw after the brand split, the other in the main event of Raw. And while she lost the championship last night, she and Charlotte main evented Hell in A Cell in the first womens Cell match, in her hometown, no less.
All three of these wrestlers have benefitted greatly from the brand split, but my belief is that no one has benefitted from the brand split more then Dolph Ziggler. Yes, we're only three months into the split, but Ziggler has gone from enhancement talent to a featured performer in a hurry. While his championship match against Dean Ambrose was a one-off, his time in the Intercontinental championship picture hasn't been. He's had three, main-event quality matches against The Miz in that time, and won a career threatening match. In order for a career match to matter, the wrestler and their career must matter. Before the brand split, I'd find it almost laughable to see Ziggler in such a position. His career on the line? So what? But his positioning has been so advanced that there was reason to care. Further, the number of career-threatening matches has been limited in WWE over the past ten years, making that match all-the more important. Here are the others:
Ric Flair vs. Shawn Michaels (WrestleMania 24 March 30th 2008)
Undertaker vs. Edge TLC Match (One Night Stand June 1st 2008)
Shawn Michaels vs. Undertaker (WrestleMania 26 March 29th 2010)
John Cena vs. CM Punk (Money In The Bank July 17th 2011)
HHH vs. Brock Lesnar(WrestleMania 29 April 7th 2013)
And that's it. Pretty good company, right? Not to mention that out of those matches, Ziggler is one of only two wrestlers to win their match(HHH being the other). Ziggler's career has been absolutely rejuvenated by the brand split, more than any other wrestler. He's getting mic time, featured spots, and long, main event style matches. The brand split, in my opinion, has benefited him more than any other.
Who has the brand split benefited most?