All in all, I'm thinking that WWE is going with something along the lines of Daniel Bryan taking on the WWE corporate machine. They're playing up the fact that Daniel Bryan isn't your prototypical WWE star fighting an uphill battle against the very power structure, hence the ones truly in charge of WWE as a whole, as part of Bryan's passionate underdog aspect. WWE has portrayed Bryan as something of an underdog since his very first appearance on NXT 3.5 years ago and, all in all, it's worked. It's also believable because Bryan really isn't your typical WWE star based on what we know about who he is as a person.
Bryan's a 5'9" or 5'10" 200-210 pound guy with something of a down to earth, laid back, almost hippie mentality in some ways. You never see him wearing custom made suits, driving $100,000 cars, living in some huge palatial mansion, etc. His hair is a little shaggy, he has a mountain man style beard and comes off like a "regular guy" in a lot of ways. People like "regular guys", they're simply easier to relate to. Wrestlers who come off as "regular guys" can have a major place in the grand scheme of things, especially when they're up against people who come off as the opposite of a "regular guy". Vince McMahon is the CEO of WWE, a man whose vision was to make WWE the biggest and most successful wrestling company in the world and he did it. He's the true power behind a company with assets totaling roughly $3.4 billion. Stephanie McMahon is his one and only daughter, definitely a daddy's girl, and has used the fact that she's Vince's only daughter to become a power player in WWE. Triple H is a former bodybuilder turned wrestler with an outstanding physique that's gone on to become a 13 time World Champion, has garnered an astonishing degree of influence in WWE, is married to Stephanie McMahon and will ultimately be running WWE itself someday. Randy Orton is a 10 time World Champion in WWE, a guy with movie star good looks, a "bad boy" style attitude and great athletic ability. When you put all of Orton's attributes together, it makes men wanna be him and women wanna be with him.
People love the notion of someone that's more of a "normal person" overcoming such overwhelming odds. They especially love it if this "normal person" is someone that's very likeable, has a tremendous amount of heart and a ton of ability to go with that heart. I've heard some people compare Bryan as a modern version of Mick Foley and from a character perspective, that's true I think. Mick Foley was also someone who was very much a "normal guy" in the sense that, aside from the various "multiple personality" gimmicks, people related to him. He was a "normal guy" that was a loving husband & father, certainly didn't have great physical attributes, didn't have a good body, didn't have movie star like features and really wasn't even a good technical wrestler. He could cut great promos, he wasn't afraid to put his body on the line to entertain fans and he ultimately connected with them on an emotional level. As a result, people loved him and he became a top star in WWE. Bryan is relatable to a lot of people because he's more "normal". He's a far, far better athlete & in-ring wrestler than Mick Foley ever was and he also has that fiery passion and general likeability going for him.
There's still a lot of time between now and WM for this storyline to change back into more of a sort of power struggle. For instance, maybe Vince winds up "forced out" by Trips & Stephanie or Vince & Stephanie force Trips out with whomever is "forced out" having to come with hat in hand to Daniel Bryan for help.
Regardless of where it ultimately goes, I see Daniel Bryan being made a central focus of the WWE. He's insanely over right now and he, along with CM Punk, are WWE's best chance of delivering some good ratings as Raw heads into the Fall TV season and the return of Monday Night Football. As I said in another post, there's no guarantee that Punk or Bryan can deliver big ratings against MNF. There's no guarantee that anyone can, Cena was front & center last year but it didn't keep Raw's ratings from sliding to decade+ lows sometimes. However, as I said, Bryan or possibly even Punk, is WWE's best shot right now because he's extremely over, he's up against some really over heels and he's a very fresh face in the main event scene.