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I think that having fewer pay-per-views would be great for the WWE for many reasons.
First, I believe that buyrates would increase. In the current model, there are 14 pay-per-view events in a 12 month year. This means that 10 months have one PPV, while two have two. The typical consumer doesn't get the excitement of wanting to purchase a show, because if they aren't interested in the card, they can wait 3 weeks for the next one. The shows become much more exciting and prestigious if there are fewer. Plus, there are many fans who just order the Big 4 anyway, so if there were fewer PPVs, they might be more likely to order more than just those four.
In addition, it would help to end the complaints of the product getting stale. Feuds are rushed since pay-per-view matches have to be put on every 3-5 weeks, and they have little time to develop. Feuds can be developed over PPVs, but that reduces the prestige of having a pay-per-view match. The midcard would also benefit, because the main event feuds wouldn't have to take up as much time per show, since they would have more episodes to build the feud.
While it may seem on the surface that fewer pay-per-views would hurt business, I believe fewer PPVs would improve both buyrates and the product overall.