Last night, TNA delivered a Pay Per View that was by all accounts (though not my own, as it hasn't aired here yet) lacklustre. This is not the first time TNA has delivered a poor quality PPV, and I'm sure it won't be the last. The buyrates for TNA payperviews are dismal.
Admittedly the data I have is from 2007, but it clearly shows that they are pulling in a maximum of 36,000 buys for their top level PPVs and 15,000 for their lowest. When you compare that to the 186,000 buys that One Night Stand, WWE's worst selling show, managed and you can see that TNA have a severe problem.
Raw, Smackdown and ECW's combined ratings (assuming each viewer is only watches one, which is evidently not true) are not ten times that of Impact's, so why should the buyrate be ten times the size, especially when you consider that TNA's fans are generally more hardcore fans, and therefore likely to shell out for a PPV.
I think that the problem could be addressed if TNA only had 4 pay per views a year. After all, this is what the WWE and WCW started out by doing, and their successes compared to TNA are astronomical.
As I see it these are the problems:
TNA doesn't have the star power of WWE
So, as a result there are fewer possible combinations of ideal match ups. Now that the Main Event Mafia exist, this has made the problem all the more apparent. Sting defended his title first against Rhino, then against 3D and a member of his own stable. If there were only 4 pay per views, then it would guarantee that there could be 2-3 excellent and inviting matches on the card.
TNA's pay per views lack identity
Every single set up of TNA's arena is exactly the same. Transmitting PPVs from the impact zone just makes the viewer feel like they are paying to watch an episode of Impact. If they had fewer PPVs, they could divert what little set design money they had into making 4 distinctive PPVs that eminated from 4 different cities and where the crowd paid to get in, thus meaning that they are more likely to make an effort to get behind the match.
Not enough people want to spend money on PPVs
This problem is two fold. Firstly, even the most die hard fan of anything will struggle to find the motivation to shell out on a PPV every month. Secondly, a significant proportion of the people who watch TNA, also watch WWE and given the choice of Destination X or Wrestlemania, I know which one I'd pay for. If there were only four, and they put them against WWE's traditionally poor PPVs like Backlash and No Mercy, then they would garner more attention. Also, if they were seen as being a bit special, more people would shell out. Remember, to make more money than they make now from 12 PPVs, they would need 4 that sold around 85,000. That is perfectly acheivable, and would make a better product for the consumer, and more money for TNA.
Admittedly the data I have is from 2007, but it clearly shows that they are pulling in a maximum of 36,000 buys for their top level PPVs and 15,000 for their lowest. When you compare that to the 186,000 buys that One Night Stand, WWE's worst selling show, managed and you can see that TNA have a severe problem.
Raw, Smackdown and ECW's combined ratings (assuming each viewer is only watches one, which is evidently not true) are not ten times that of Impact's, so why should the buyrate be ten times the size, especially when you consider that TNA's fans are generally more hardcore fans, and therefore likely to shell out for a PPV.
I think that the problem could be addressed if TNA only had 4 pay per views a year. After all, this is what the WWE and WCW started out by doing, and their successes compared to TNA are astronomical.
As I see it these are the problems:
TNA doesn't have the star power of WWE
So, as a result there are fewer possible combinations of ideal match ups. Now that the Main Event Mafia exist, this has made the problem all the more apparent. Sting defended his title first against Rhino, then against 3D and a member of his own stable. If there were only 4 pay per views, then it would guarantee that there could be 2-3 excellent and inviting matches on the card.
TNA's pay per views lack identity
Every single set up of TNA's arena is exactly the same. Transmitting PPVs from the impact zone just makes the viewer feel like they are paying to watch an episode of Impact. If they had fewer PPVs, they could divert what little set design money they had into making 4 distinctive PPVs that eminated from 4 different cities and where the crowd paid to get in, thus meaning that they are more likely to make an effort to get behind the match.
Not enough people want to spend money on PPVs
This problem is two fold. Firstly, even the most die hard fan of anything will struggle to find the motivation to shell out on a PPV every month. Secondly, a significant proportion of the people who watch TNA, also watch WWE and given the choice of Destination X or Wrestlemania, I know which one I'd pay for. If there were only four, and they put them against WWE's traditionally poor PPVs like Backlash and No Mercy, then they would garner more attention. Also, if they were seen as being a bit special, more people would shell out. Remember, to make more money than they make now from 12 PPVs, they would need 4 that sold around 85,000. That is perfectly acheivable, and would make a better product for the consumer, and more money for TNA.