A very interesting response, I'm not sure if you are primarily a WWE guy, a TNA guy, or both.
You may be correct about featuring Hogan, Flair, and Sting on the poster to try to sell more tickets, in fact I hope you are correct and that's all it means. It just seems a little sad to reach back, waaaay back into the past, to sell tickets because your current roster is not able to do so, especially when one of these guys is touted on here regularly as being the best technical wrestler in the world.
Plus, I'm not really sure the poster itself sells many tickets. Guys like IDR and shattered, who are clear TNA guys (not that there's anything wrong with that), are watching regardless. Guys like myself are not watching no matter who they put on the poster under present circumstances. The poster, at most, reels in the guys on the bubble, who may or may not watch, and are looking for motivation to purchase the event. And I simply cannot imagine that Hulk Hogan and Ric Flair provide this incentive for very many guys these days.
To a large degree, I have given up on TNA these days, ironically dating back to BFG 2010, which for me did change the landscape of professional wrestling forever, just not in the manner intended. Some of my opinions are therefore stemming from impressions I get from reading posts on here. The consensus amongst the TNA marks on here, especially the dizzier ones, are that Crimson and Gunner are being groomed to be the next big thing. Crimson is being speculated to be getting involved with Goldberg at some point in the future. They are going to emerge to the forefront of TNA. Yet you state that no one cares about them, that they look like a couple of tattooed douchebags from a bar somewhere. I find such divergent opinions interesting. They are the future of the company, yet no one cares about them, and so they have to reach back into the nostalgia bag to make people care. Interesting. No one cares about Crimson, who is currently leading the BFG series, heading towards BFG.
I think the problem with TNA can be summarized by your last paragraph regarding Styles, who is "sort of their guy. Well he was, not so much anymore". Hogan is. Flair is. Sting is. Angle is. Crimson and Gunner are not. Samoa Joe is not. Even AJ Styles is not. Makes one wonder is all I'm saying.
The poster by itself doesn't sell tickets, it does create interest though. TNA isn't big enough or well known enough to announce they're coming to town to draw tickets. WWE drew about 6,000 fans to a house show in Springfield, MO in March. A year earlier TNA drew half that much for Lockdown in St. Louis, MO. That's the difference in brand recognition.
I'm not a WWE or a TNA guy. I'm a pro wrestling fan. I'm really more of a "WCW circa nWo era" guy since that's when I got into wrestling. Well, actually about a year before, but those are the times I remember most. I'm just not bias. Most people on here make stupid arguments because they have their own bias. "Attitude Era was better because of cussing" "my favorite wrestler sould have won clean because he does more moves" etc. They're all stupid arguments.
I'm not a bias fan. I'm studying business and a large part of my life has been lived as a huge wrestling fan and trying to mingle with those in the business.
Why is it sad to reach back in the past to sell tickets? If anything is sad, it's that AJ Styles can't draw after all the cool moves he does and after everything they've done to book him strong.
You use posters on here "I won't watch, those TNA marks over there will" but that's a really micro way to look at it. The goal of a promotion (notice, "promo" in there) is to PROMOte the show. You try to penetrate the market from every media facet. Radio, TV, magazine, posters, etc. Make sure that everyone knows that show is going on and every bit they see you cover all your bases. You let the casual fans know these "big fuckin deal" guys like Hogan, Flair, and Sting are at the show. You let the disenfranchised WWE fans know that Kurt Angle is going to be there. You let the old ECW fans in the Philly area that RVD will be there. Plus you throw your own guys a spot to let everyone know this isn't some reunion tour. That's what they did with the poster.
I'm right when I say no one cares about Gunner or Crimson. They aren't over and they both have a long way to go. Neither has personality or is any good in the ring unless they're with a superior worker who can tell a story. They aren't marketable. They look like they've had one of those fuck ugly affliction shirts tatooed on their body.
The problem with TNA is that even if they put on the best wrestling show in the world, they will always be number 2. It's not my opinion, it's not that I'm a huge WWE mark or a huge TNA hater, it's that what I know of economics and business make it a near impossibility for TNA to become number 1. WWE has a huge market share and brand recognition. You take 2 identical cards, have one say "WWE presents" on the top and the other any other promotion or letters in the world and the WWE card will always draw more. It's why even if you were to create a more tasty soda, Coke will outsell you. It's why even though 90% of beers I've ever had are better than the simplistic shit pisswater known as Bud Light, Bud Light will always sell more. If anything, WWE will have to go to shit for TNA to be number 1. Again, not that I hate TNA, or that I love WWE, it's just what I know about business and economics.
I think the best posters are teasers and are really more about marketing than storytlines. I think (and hope) that this one is too.