The strategy at the moment seems to be steady as she goes. Give the Rock occasional appearances to build interest, but don't let him wrestle and take the spotlight away from the guys coming up the roster. On paper that seems to be quite a smart strategy. Vince gets buys and gets to try and build the credibility of the next generation but in practice this was never going to work and the strategy is already hitting headwinds.
IMHO Vince forgot something Rock told him 10 years ago "Vince McMahon didn't create The Rock...the People created the Rock". The Rock is the People's Champion, he's so big, so much of an icon that even when the Rock is a heel the people chant his name e.g. Rock vs Mankind Royal Rumble 99, Rock vs Goldberg Backlash 2003.
The current strategy of holding the Rock back only increases the peoples hunger for their Champion. When Cena gets on the mic and the crowd start saying "fruity pebble" or "Cena Sucks" its a call for the Rock to come out and confront him and sooner or later the fans are gonna get annoyed by this cold war situation. There has already been internet heat about the situation of the Rock being 'back' but not really.
Problem is for the WWE if they bring the Rock back they get the exact opposite of what Vince intended. Vince wanted the Rock to help put his new talent over but if he brings the Rock back to do regular appearances on Raw there's a big chance Rock will bury the entire roster.
Even if you turn him heel, even if you make Rock lose to half the WWE superstars, because Rock is the People's Champion he will almost certainly always end up as the 'face' and the heat will be directed at the people who are against him. Thats what happened in the late 90s when it became clear that Rock's position as the Corporate champion just wouldn't hold up with thousands of people finishing his catchphrases week in week out even when put up against Austin on the road to Wrestlemania 15.
Effectively the Rock is damned if he does and damned if he doesn't. Just wanted to know what other people thought of the situation and whether, looking at it that way, it was a good idea for Vince to bring back the Great One at all?
IMHO Vince forgot something Rock told him 10 years ago "Vince McMahon didn't create The Rock...the People created the Rock". The Rock is the People's Champion, he's so big, so much of an icon that even when the Rock is a heel the people chant his name e.g. Rock vs Mankind Royal Rumble 99, Rock vs Goldberg Backlash 2003.
The current strategy of holding the Rock back only increases the peoples hunger for their Champion. When Cena gets on the mic and the crowd start saying "fruity pebble" or "Cena Sucks" its a call for the Rock to come out and confront him and sooner or later the fans are gonna get annoyed by this cold war situation. There has already been internet heat about the situation of the Rock being 'back' but not really.
Problem is for the WWE if they bring the Rock back they get the exact opposite of what Vince intended. Vince wanted the Rock to help put his new talent over but if he brings the Rock back to do regular appearances on Raw there's a big chance Rock will bury the entire roster.
Even if you turn him heel, even if you make Rock lose to half the WWE superstars, because Rock is the People's Champion he will almost certainly always end up as the 'face' and the heat will be directed at the people who are against him. Thats what happened in the late 90s when it became clear that Rock's position as the Corporate champion just wouldn't hold up with thousands of people finishing his catchphrases week in week out even when put up against Austin on the road to Wrestlemania 15.
Effectively the Rock is damned if he does and damned if he doesn't. Just wanted to know what other people thought of the situation and whether, looking at it that way, it was a good idea for Vince to bring back the Great One at all?