I didn't expect Bryan to turn heel tonight but when you get right down to it, the label of heels and faces don't really matter to fans who aren't hardcore smarks, and even then it's hardly universal, or old school wrestlers/managers still in the business who won't change with the times. A lot of the time, the ones I hear complaining about it the most who're dirt sheet writers who go on and on about how WWE has killed kayfabe even though their god of the printed word, Dave Meltzer, was using his Wrestling Observer Newsletter to destroy kayfabe a good 15 years before the internet became a force. When you get right down to it, a lot of fans will cheer or boo whoever they want regardless of what direction the company tries to take them; I mean, Daniel Bryan kicked AJ Styles in the balls tonight, yet some fans are still going to cheer for him so as long as Bryan gets a strong reaction either way, as much as it might kill us to admit it, Vince will ultimately be proven right. As long as he makes money for WWE, that's ultimately all that matters in the end because it means that people are just flat out interested in whatever it is that he's doing. We can wring our hands, gnash our teeth, nitpick, gripe, whinney, bleat and moo about all the various things here and there, the reason they zigged instead of zagged and all that but it doesn't really matter as we'll keep right on watching while trying to seem more upset than we really are.