I think some of you are really underestimating the effect of a four hour ppv. We are talking about longer matches and better stories in the ring and that includes Cena matches. It's not about making me happy or the IWC happy. It makes the company better. It gives the tag division more time, develops divas wrestling and gives midcard matches longer than seven or eight minutes. More time builds everything. Look at Elimination chamber of this year. It went three hours but could have been a much better ppv.
Pre-Show Brodus Clay and Tensai (with Cameron and Naomi) defeated Team Rhodes Scholars (Damien Sandow and Cody Rhodes) 04:06
Alberto Del Rio (c) (with Ricardo Rodriguez) defeated Big Show via Submission. Singles match for the World Heavyweight Championship[5] 13:10
Antonio Cesaro (c) defeated The Miz via disqualification Singles match for the WWE United States Championship[6] 08:21
Jack Swagger (with Zeb Colter) defeated Chris Jericho , Daniel Bryan, Kane, Mark Henry and Randy Orton Elimination Chamber match to determine the #1 contender for the World Heavyweight Championship at WrestleMania 29[7] 31:18
The Shield (Dean Ambrose, Roman Reigns, and Seth Rollins) defeated John Cena, Ryback, and Sheamus Six-Man Tag Team match[8] 14:48
Dolph Ziggler (with AJ Lee and Big E Langston) defeated Kofi Kingston Singles match 03:55
Kaitlyn (c) defeated Tamina Snuka Singles match for the WWE Divas Championship[12] 03:14
The Rock (c) defeated CM Punk (with Paul Heyman) Singles match for the WWE Championship. If The Rock was disqualified or counted out, he would lose the championship.[11] 21:02
Add another hour of content and break it down. The divas match gets five more minutes. It most likely wouldn't be good, but would put the emphasis on the division and would make it better long term. Add the pre show match to the card and give it ten minutes. Damien Sandow and Cody Rhodes actually get on the ppv and aren't subject to a 4 minutes squashing. Those two deserve better. Del Rio and Show was fine in my opinion. Who wouldn't watch Cesaro wrestle for at least five more minutes. Chamber match was good, but could easily have been extended if the show needed it. The Shield match is fine in my opinion. So Dolph Ziggler and Kofi getting a 4 minute match is cool with everyone? The MITB winner can't get better than that? Add at least five more minutes to that. Anyone notice the Intercontinental championship isn't even on the card? Add ten minutes there too. With entrances, video packages, backstage segments, twitter plugs and 30 to 35 more minutes of match we are looking at somewhere around 45 minutes and an hour. That pay per view is so much better with an extra hour.
We get more time with the wrestlers we like and perhaps we have to suffer through some we don't, but you don't sit through the crap on Raw now to get to what you want to see? Sure, we are paying for it and WWE would raise the price, but they are offering more content and an hour of possibilities. Some PPV's would be different. The royal Rumble could have more entrants, Multiple chamber matches, more survivor series elimination matches and etc, but most importantly. It gets more talent time on the ppv. It gives them something to do.