I think as WWE fans, we always tend to feel slightly undervalued. It doesn't matter how much luck you have with WWE scheduling, you always want more. That's why it's been particularly heartening to see the WWE try to bridge the gap between their worldwide fan base and doing their main business in the United States. In the last two years in particular, the WWE have did tremendous work in bringing the action to the rest of the world and, what's more, have done so very seriously. In fact, since the inception of the Cruiserweight Classic, I've noted a very serous effort coming from the WWE in trying to expand on their business and worldwide offer. That offer has been firmed up since then with the Mae Young Classic, The Greatest Royal Rumble, the upcoming Suoer Show-Down and (of course) the NXT UK Championship Tournaments. As a WWE fan who lives in the UK, I have to touch on the overall feeling that the WWE doesn't exploit this market even nearly enough. Truth be told, until a couple of years ago, being a WWE fan in the UK seemed like a waste of time. Sure the WWE did a few Raw and Smackdown events in the UK every year but the same was true of other European countries. I can't even tell you happy I was that the WWE created the United Kingdom Championship. Again, that offer was formed up some time later with the announcement of NXT UK - something that most UK fans will be hotly anticipating. But this is where, in my eyes, the WWE will encounter trouble. So far, the WWE have had it all their own way Inn domestic shores. Since the destruction of WCW, the WWE have had almost no competition. It's only now that the WWE are facing any sort of competition in America. Make no mistake, the WWE is the preeminent wrestling brand in the world and, most certainly, in the USA. Whilst other wrestling products exist, the WWE is simply untouchable in that regard. The same is not true of WWE in the UK. They are not the preeminent brand of wrestling in the UK and whilst there is no front runner for that title, there are numerous wrestling brands that are fighting for that title. The UK wresting scene, after years of struggling, is now finding it's feet once again and the WWE might struggle to break through that, even with their money, business trategy and platform. Whilst the WWE spent the last few years standing still, the rest of the UK scene relentlessly moved forward. Most promotions in the UK now have an online offer to their fans, all of which are currently priced below the price of the WWE Network. What's more, the WWE is currently borrowing superstars from these promotions to actually facilitate their shows. There's no doubt that the wrestlers would love to make it to the big leagues in the US, but is that ever likely to happen? For most, it's unthinkable. It's also worth mentioning the religious fan base of these promotions too. Think of the way NXT is regarded in the US - that's a good example of how these promotions are viewed in the UK. Whilst the promotions don't have ridiculously huge fan bases like the WWE, they are totally loyal to the product - a product that has been built from the ground up and that they feel a part of. The WWE simply wants to waltz into the UK, become the preeminent brand and scoop the profits. Let me make this clear, if I had the chance to go to a WWE NXT event or an ICW event, the WWE wouldn't be getting a cent of my money. And therein lies the problem for the WWE. Right now, they want to work in partnership with the other promotions in the UK but there will come a time when that partnership reaches its end. The WWE wants a monopoly, they always have. But there's no way that UK fans are going to allow the life in the UK scene to be strangled again. UK fans are fiercely loyal of their indies and will not allow the WWE to marginalise them again. It's going to be a tricky road for the WWE, make no mistake. It remains to be seen whether they'll succeed in the long run. But the WWE must be very careful in their strategy. There's room enough for everyone to get a slice of the pie. If the WWE intends to own the bakery, they'll be shown soon enough that the times when everyone was scared to stand up to them are over.