The problem with scripted promos is that you need good ACTORS and ACTRESSES to pull them off. That is the problem with WWE. They write scripts like they are writing for something like "Modern Family". With such tight controls, you need good actors to pull something like that off. The Rock IS an ACTOR. That is why he is making millions ACTING. Is there ANYONE on the current roster that can even SNIFF the level of The Rock as an ACTOR, never mind AT or NEAR that level? You want to see great promos? Go back in time. Watch Cornette and Arn Anderson in Smoky Mountain. You WANTED to buy a ticket. You were going to go see that match even if you had to hitchhike during a hailstorm in the midst of a tornado outbreak to see that card. Go back to the old days of the WWWF. Capt. Lou Albano cut promos to the point where you would sell your own kid just to get nosebleed seats in the Garden just to see him get his, or the man he accompanied, ass kicked. They were given bullet points and told "2 minutes". They cut that promo in two minutes.
Tell me now, who on this roster can cut a promo that will make you do anything to get a ticket? How many of you will trade your house or car, or hitchhike 150 miles, to go to a show to see Roman Reigns kick Sheamus' ass after hearing their promos? Sure, Heyman and Colter/Mantell can cut great promos. But, you do not pay to see Managers. You pay to see their charges get their ass kicked. And, Managers just "exist" in today's WWE. So, who do you blame? First, Creative has to write for a SPORT and not a TV show. "Tater tot" and "Suffering Succotash" does NOT get someone to plunk down their hard-earned money to see a show. Second, you need to blame the "talent" themselves. NONE of them has even REALLY been taught on the ART of cutting a promo. And, cutting promos IS an art. It is an art to get people to plunk down their money to see them and their match. Would YOU plunk down your money to see a Sheamus vs. Reigns match based on their promo?