Well I saw a poster say that WWE should use the brands differently. That is so true, to create a difference. Make Raw that, a little more Raw. Have the higher rivalries, more intense educated storylines. That is what WWE needs, storylines that draw you in. Have they not been paying attention to the other shows on TV? Look at Lost, that show draws you in by having cliffhangers, and creating background stories. Raw should have these types of storylines. A good Raw sets the WWE week. If you enjoyed Raw, you will want to watch ECW and Smackdown as well.
ECW on the other hand is actually doing what is should be doing. They should ass more of the high flying edge on the shaw. If Raw is the witty while intense show, ECW should be the wow show. The show where there is wrestling, with less storylines. This is where a cruiserweight title should go. Less characters, more talent.
Smackdown as had been said should be the show for kids. Have the characters that children like on this show. if you want to do something mystifying, don't do it on Raw, that is unbelievable, do it on Smackdown.
For the rosters, I would change them around to make this make sense.
Batista- Move him back to Smackdown. Young adults hate him, kids love him. Moving him was one of the worst things WWE has done in a while.
Charlie Haas- Move him to ECW, stop doing the lame name changes, and have him wrestle some matches.
Chris Jericho- Keep him on Raw, he is one of the best examples of what Raw should be.
CM Punk- Move him to Smackdown, kids love him as well. If they keep him on Raw, he has to turn heel.
Cody Rhodes- Keep him on Raw, put him in youthful matches
Dolph Ziggler- Fire him?
Goldust- If he stays around, send him over to Smackdown.
"Hacksaw" Jim Duggan- Future endeavors? or to Smackdown.
Hardcore Holly- Keep him on Raw, and have him as a brash heel.
Jamie Noble- ECW.
John "Bradshaw" Layfield (JBL)- Good fit on Raw.
John Cena- Tough choice. I stay keep him on Raw, he sells, and all of that. But his character is good for Smackdown. Tough choice.
JTG- Smackdown
Kane- Smackdown
Kofi Kingston- Smackdown
Manu- Raw
Mike Knox- Raw
Randy Orton- The main heel of Raw
Rey Mysterio- Smackdown, with appearances in ECW
Shad Gaspard- Smackdown
Santino Marella - Smackdown
Sim Snuka- Raw
Shawn Michaels- Raw, just because he can play a great face with edgey attitudes
Ted DiBiase- Raw
William Regal- Raw
Big Show- Raw
The Brian Kendrick- I almost say ECW.
Carlito- Smackdown
Curt Hawkins- Raw
DH Smith- Raw
Edge- Raw
Ezekiel Jackson- Smackdown
Festus- Smackdown
The Great Khali- ECW
Hurricane Helms - Either ECW of Smackdown
Jeff Hardy- Smackdown
Jesse- Smackdown
Jimmy Wang Yang - ECW
Kizarny- Pink slip?
Kung Fu Naki- ECW
Montel Vontavious Porter- Raw
Mr. Kennedy - Raw
Primo- Raw
R-Truth- Indy?
Ryan Braddock-
Scotty Goldman - ECW
Shelton Benjamin- Smackdown
Triple H- Again, the opposite of John Cena
Umaga- Smackdown
Undertaker- Obviously Smackdown
Vladimir Kozlov- Raw
Zack Ryder- ECW
Boogeyman - Smackdown or the streets
Chavo Guerrero- Future ECW Cruiserweight champion
DJ Gabriel- Raw
Evan Bourne- ECW
Finlay- Smackdown
Hornswoggle- Smackdown
Jack Swagger- ECW
John Morrison- Raw
Mark Henry- ECW
Matt Hardy- ECW
The Miz- Smackdown
Paul Burchill - ECW
Ricky Ortiz- TNA if he is lucky
Tommy Dreamer- ECW
With this balanced roster, WWE would have 3 unique shows. Raw is smart, ECW is wow, and Smackdown is fun. A perfectly balanced week.