Okay, it seems people have ignored this thread, but I'll bite.
First of all, it's fate, not faith; what you meant to say is "D-Bry" is doomed to the same fate as Swagger. Jesus Christ there are a myriad of dictionaries on the internet. I'm sorry if you have a hearing impediment because that's the only reason I can think of for getting the two words mixed up.
Secondly, yes he's undoubtedly turning heel. Has he had a 100% clean title victory so far? He's fluking it all the way, that's the angle they're going for.
Third, Show to turn heel? After he's been feuding with the blue brand's top heel for months? Go watch last week's Smackdown again and compare how over Show was compared to Daniel Bryan. The conclusion is obvious.
Fourth, Bryan's push has been a subtle one. If you recall, before (and even after) he won the Money in the Bank briefcase, Bryan was a stinking losing streak. He's gone from underdog to skin-of-the-teeth winner. He's been booked as a champion by chance and luck, and I can see him carrying on doing so, gradually turning heel. I mean, he's already in a psuedo-love storyline with AJ, all he has to do is flip his shit once with her and the crowd will turn on him.
Fifth, Swagger was never over. Just a piss-poor Kurt Angle imitation in my eyes. That's why his title reign amounted to nothing. At least Bryan has followers from his ROH years.
Sixth and finally, you think Daniel Bryan is a big guy? Really? Really? Really? He's like 220 pounds and not even six feet.