I've come to realise there's a diference between knowing how something happens and knowing why something happens. That ladies & gentleman's what it comes down to when you look at the emergence of the I.W.C (Internet Wrestling Community).Perhaps a biggest part of the IWC'S the proliferation of spoilers.
Alot of guys who work the wrestling have complained that the internet has ruined wrestling.Their argument was that stuff like spoilers had well, uh, spoiled wrestling and that all the "mystery" has been taken out. It is partly true that the internet has taken alot out of the WWE experince especially.Spoilers or no spoilers, TNA's will always cop a 0.9 rating,so i'll leave it out of my argument for now.
But let's look at a show like SD! There have been times when spoilers (made by WWE.com for that matter) have actually helped to up the rating.Take for example in June 2005 when Batista was drafted to SD!,the May 2007 edition when Edge cashed in Money-In-The-Bank on Taker and Swagger's recent WHC win.Part of this was probably meant to pre-empt online leaks/spoilers.However this tends to be exception rather than the rule.
I actually don't think spoilers adversely affect ratings.If the show is good,people will still watch it.Spoilers only hurt TV ratings when we read that Koslov vs. Khali was the mainevent of the show.Then people feel like they can skip the show.Its kinda how bad movie reviews make people avoid a movie no matter how much the studio hyped it.
The biggest gripe I have with spoilers will never have a better case study than 2007's botched Jericho return.The way that info leaked on the internet tainted Chris on two front:
First,it took away from the actual November 19 return because it stopped being "Let's see who is going to Save us?",and ended up being, "Okay,what time during RAW will Y2J walk out".Some people will dispute and say that it was "obvious" that it was Chris,but bear in mind for quite some time people actually thought it was HBK returning.It could also could easily have been a prominent former WWE wrestler like RVD.
Secondly,it put way to much pressure on Chris to actually "Save Us" i.e super-naturally up RAW's rating from 3.1 to a 5.1 overnight.IWC marks say that his return boomed,when in actual fact it couldn't have been better.What screwed it up was the skewed perception's people had because of internet rumors.
My first encounter with how spoilers can ruin a show for a real fan was the infamous post-Wrestlemania episode of RAW in 2003.To hear fans chanting "Goldberg,Goldberg" long before he was scheduled to come out freakin' ruined what was meant to be a classic RAW moment.
What amazes me though is how pissed IWC marks get when the WWE outsmarts them.Cena's Royal Rumble 2008 return got a jaded reaction from the IWC.Granted John has his "issues" when it come to the fans,but that was simply used as an excuse by IWC marks to avoid admitting they got outsmarted by Vince & creative.As matter of fact, anytime we get a suprise return(e.g Batista-post WM25,HHH on RAW after Extreme Rules '09, Edge-Royal Rumble 2010 etc) the IWC jumps to say how "poorly it was done", or how "it makes no sense"
One of the oddest things is how alot of times "spoiler& rumors" put out on the internet actually end up being false.Yet none of these Phantom Bookers & reportes ever take responsibility when they go online,blatantly lie & then claim that WWE did a "swerve".Just browse through the threads & see how many have opinions being presented as fact.There's one I saw recently where a guy had the audacity to say that "according to a Polish site" Batista wasn't leaving WWE anytime soon.Well, lore& behold,Dave quit's Monday Night,and that guy just mislead loads of people.
What I don't get is why the WWE doesn't take legal action against all these websites whose bread& butter is leaking info they heard from some snitch in the WWE creative team.If some guy at Warner Brothers put up a website where they gave a complete story synopsis & spoiler for The Dark Knight or (Paramount and Iron Man) prior its official release,he would have been told to take it down & probably would have gotten sued. If WWE & other promotions can find a way to quantify potential lost revenue( e.g advertising, ppv buys) caused by Spoilers,I'd support any kind of litigation against some of these websites.
To say that wrestling's bad is very unfair considering the quality of the product years ago.The standard of actual 'wrestling' has improved,& guys are taking more legit bumps than ever before.I agree that we don't have a Rock or Stone Cold anymore.But I believe the Attitude Era was more "different" than it was actually good.If the Rock was around now, I bet IWC would shoot him down for "over-selling" moves & would think the Stunner was a lame-ass finisher.
I don't know what you guys feel about this whole issue? Have spoilers ruined your WWE experince,is WWE the one to blame for the declining interest amongst viewers over the years or are we as fans helping to kill the industry?
Alot of guys who work the wrestling have complained that the internet has ruined wrestling.Their argument was that stuff like spoilers had well, uh, spoiled wrestling and that all the "mystery" has been taken out. It is partly true that the internet has taken alot out of the WWE experince especially.Spoilers or no spoilers, TNA's will always cop a 0.9 rating,so i'll leave it out of my argument for now.
But let's look at a show like SD! There have been times when spoilers (made by WWE.com for that matter) have actually helped to up the rating.Take for example in June 2005 when Batista was drafted to SD!,the May 2007 edition when Edge cashed in Money-In-The-Bank on Taker and Swagger's recent WHC win.Part of this was probably meant to pre-empt online leaks/spoilers.However this tends to be exception rather than the rule.
I actually don't think spoilers adversely affect ratings.If the show is good,people will still watch it.Spoilers only hurt TV ratings when we read that Koslov vs. Khali was the mainevent of the show.Then people feel like they can skip the show.Its kinda how bad movie reviews make people avoid a movie no matter how much the studio hyped it.
The biggest gripe I have with spoilers will never have a better case study than 2007's botched Jericho return.The way that info leaked on the internet tainted Chris on two front:
First,it took away from the actual November 19 return because it stopped being "Let's see who is going to Save us?",and ended up being, "Okay,what time during RAW will Y2J walk out".Some people will dispute and say that it was "obvious" that it was Chris,but bear in mind for quite some time people actually thought it was HBK returning.It could also could easily have been a prominent former WWE wrestler like RVD.
Secondly,it put way to much pressure on Chris to actually "Save Us" i.e super-naturally up RAW's rating from 3.1 to a 5.1 overnight.IWC marks say that his return boomed,when in actual fact it couldn't have been better.What screwed it up was the skewed perception's people had because of internet rumors.
My first encounter with how spoilers can ruin a show for a real fan was the infamous post-Wrestlemania episode of RAW in 2003.To hear fans chanting "Goldberg,Goldberg" long before he was scheduled to come out freakin' ruined what was meant to be a classic RAW moment.
What amazes me though is how pissed IWC marks get when the WWE outsmarts them.Cena's Royal Rumble 2008 return got a jaded reaction from the IWC.Granted John has his "issues" when it come to the fans,but that was simply used as an excuse by IWC marks to avoid admitting they got outsmarted by Vince & creative.As matter of fact, anytime we get a suprise return(e.g Batista-post WM25,HHH on RAW after Extreme Rules '09, Edge-Royal Rumble 2010 etc) the IWC jumps to say how "poorly it was done", or how "it makes no sense"
One of the oddest things is how alot of times "spoiler& rumors" put out on the internet actually end up being false.Yet none of these Phantom Bookers & reportes ever take responsibility when they go online,blatantly lie & then claim that WWE did a "swerve".Just browse through the threads & see how many have opinions being presented as fact.There's one I saw recently where a guy had the audacity to say that "according to a Polish site" Batista wasn't leaving WWE anytime soon.Well, lore& behold,Dave quit's Monday Night,and that guy just mislead loads of people.
What I don't get is why the WWE doesn't take legal action against all these websites whose bread& butter is leaking info they heard from some snitch in the WWE creative team.If some guy at Warner Brothers put up a website where they gave a complete story synopsis & spoiler for The Dark Knight or (Paramount and Iron Man) prior its official release,he would have been told to take it down & probably would have gotten sued. If WWE & other promotions can find a way to quantify potential lost revenue( e.g advertising, ppv buys) caused by Spoilers,I'd support any kind of litigation against some of these websites.
To say that wrestling's bad is very unfair considering the quality of the product years ago.The standard of actual 'wrestling' has improved,& guys are taking more legit bumps than ever before.I agree that we don't have a Rock or Stone Cold anymore.But I believe the Attitude Era was more "different" than it was actually good.If the Rock was around now, I bet IWC would shoot him down for "over-selling" moves & would think the Stunner was a lame-ass finisher.
I don't know what you guys feel about this whole issue? Have spoilers ruined your WWE experince,is WWE the one to blame for the declining interest amongst viewers over the years or are we as fans helping to kill the industry?