They always have had the business of the IWC (NO MATTER WHAT) so they just forget about them and try to appeal to the masses. Even if the IWC has a much better grasp on the product than the casual fan, or even if the IWC has better grasp than TNA or WWE writers, it doesn't matter because the ideas appeal to the IWC and not to the casual fan who TNA and the WWE are trying to reach. Casual fans don't know and don't give a shit about wrestling, they just want to be entertained (and no, they are not entertained by great matches, intriguing storylines and smart booking. The casual fan wants to watch people flex (Hulk Hogan), watch people beat on their bosses (Austin), or watch 15 minutes of someone tearing into their opponents (Rock Promo's)).
Well, that's part of the problem. I consider myself to be a part of the IWC, as I post on the forums daily and I check out the newsboards several times a day.
However, at the end of the day, yes I want to be entertained. And I don't care how WWE does it, as long as I am entertained. And what is going on today is NOT entertaining me in the slightest.
And I disagree with casual fans not being interested in "intriguing storylines". I think they most definitely are interested in "intriguing storylines". However, the problem is that today's storylines are anything, but intriguing. Today's booking is anything, but smart booking. Case and point with how Big Show was booked heading into Mania.
So if me being entertained is seeing Austin come in and get in conflicts with his boss week in and week out ... then so be it. If I am entertained by the fact that an 80 year old white woman is having an affair with a black man less than half her age ... who calls himself "Sexual Chocolate", then so be it.
What is not entertaining is the amount of wrestling that is on TV today. Because today's shows are comprised of entirely too much wrestling, as it is, and not enough storyline. What makes it even worse is Vince expanding the number of shows he does and putting even more wrestling on TV. And I'll explain.
There is an old saying that "Less is More". And it is most definitely true in the wrestling business, as well.
Many in the IWC have demanded "more wrestling, more wrestling, more wrestling" ... and Vince has given you now more wrestling than ever before on his shows. Now, what has that done, exactly? I'll answer that. What it has done is long-term damage to the business.
He now essentially gives you PPV matches for free each and every week. And now, people hardly look forward to the PPV's anymore, because all they are, are more of the same of what they already get on weekly TV for free. Same thing with the House Shows ... more of the same of what they already get for free on weekly TV.
With the amount of wrestling you have on the weekly shows today, this has led to repetitive matches done over and over and over again .... so that when any two superstars fight on PPV, few people really look forward to it, because chances are they have already seen the two talents wrestle a dozen times already on Free TV.
So I blame the IWC in general, for the state of the wrestling business. But, of course, I also blame Vince McMahon for listening to the IWC, and giving you more wrestling ... when he made the mistake of deviating from his formula of success-- which was to use the weekly shows to build up and sell the storylines, so people are actually interested in the PPV feud. Now, there is so much wrestling on the weekly shows, they don't spend nearly the time they used to in investing in and building quality angles for television, like they used to.
Matches have gone from 6-8 minutes on TV to most now running 12-15 minutes. Again, more match time (and more rest holds during these matches) have taken away valuable time to build PPV angles, all because people in the IWC can't grasp the big picture of the amount of damage this has done to the product. Matches on Free TV of two superstars wrestling, won't sell another match on PPV of the same two superstars wrestling. Why? Common sense dictates that seeing these two superstars wrestle for 15 minutes or so on Free TV has taken away the intrigue of seeing the same two superstars wrestle on the PPV. So why should people bother for paying for the match, if they are only going to see it for free on TV?
With that being said, don't make it out to be that I "don't support wrestling". I have been a fan of this business for two decades now and have loved it, up until about 2005 and 2006, when WWE really began changing for the worst, as far as I am concerned.
I simply feel that it is the whole package that sold me as a fan. What that includes is:
> The wrestling
> The characters and gimmicks
> The intriguing storylines
> The Ringside Managers, who added to the drama of the matches substantially
> The humor in Face/Heel Broadcast teams
> The hype of seeing new, Big Matches on PPV's
> Audience Participation in angles
All of that stuff and more. Not JUST the wrestling, itself. What Vince has essentially turned his company into is what I view as a cross between WCW, with its lame storylines with little to no effort put into them ... and the original Ring of Honor, which was heavily wrestling-oriented. And that was not the product I fell in love with, and have been a fan of for close to two decades.
So if my philosophies are those of a Casual Fan, then so be it. But where as many in the IWC roll their eyes at some of the storylines and characters done in the past ... I roll my eyes at the IWC in return, in wanting more wrestling, wrestling, wrestling. How much actual wrestling, and the same matches done over, and over, and over, and over again can you possibly watch without getting sick of it? How many times does Randy Orton need to wrestle Triple H or does Edge have to wrestle John Cena for you to get sick and tired of it?
You can't have a wrestling product at peak performance without quality storylines and characters to help sell the product. That being said, I have no problem with what Hogan did to get over. I have no problem with what Austin did to get over. And I have no problem with what Rock did to get over. Because they ALL worked, and they all made for a Hell of a lot more entertaining show than we have today. Who do you see in today's heavily-wrestling-oriented WWE that has shared the same degree of success that those other 3 names did?
Today, the IWC got their wish and now have more actual wrestling than ever before ... and yet I have never seen the amount of people disgusted with today's product that I see today. Very telling.