More than 3 hours would kill PPV's IMO.
It wouldn't kill them, yet I wonder if WWE has considered the possibility that 3-hour RAWs might cause
less people to buy PPVs. After all, how much pro wrestling is too much?
When RAW was a one-hour program originating from the Manhattan Center.....and there
was no Smackdown..... I don't remember feeling dissatisfied that there was too little wrestling on TV. But, as with many industries, the company realized it had a good thing and started over-saturating the market with product.
A few possibilities:
-Some folks will watch the 3-hour RAW and decide they've had quite enough WWE.....and not buy PPVs they used to buy.
-Some folks will find 3 hours of RAW too much to deal with and watch only some of it (or eventually tune out completely and watch
none of it), thereby missing build-ups to the PPVs, causing them to not buy the monthly events.
-If WWE doesn't extend the length of PPVs, some folks will decide there's no need to buy them in the first place if they're getting that much entertainment for free on a weekly basis.
-WWE does extend PPVs, and some folks find these events to be too long, causing them to stop buying PPVs since they don't have the patience to watch them in their entirety. (If you can't watch it all, why buy it in the first place?)
Again, I'm not talking about PPV buys suffering so much that it becomes unfeasible to produce them anymore (a ridiculous notion, obviously) but there are bound to be some consumers who fall into each of the categories I named. Even if they don't amount to a significant number, I can't believe WWE wants to see their PPV numbers
decrease as a result of this ambitious 3-hour endeavor, right?