Some of these posts make it seem like it takes the world to turn someone from face to heel it doesn't. Someone doesn't have to be repackaged - they can be but it isn't required. If that person already has mic presence and personality all it takes is storyline.
Example - CM Punk was a heel with the most hated heel manager. He arrogantly called himself "the best in the world" and put the fans down. All it took was a storyline of him clashing and eventually turning on that heel manager, along with playing to the fans and not putting them down, and he is a face. He even still calls himself "best in the world" something a face without a championship wouldn't normally do. Didn''t have to "repackage" him, just put him in a storyline that changed his circumstances. For Sandow, for example, you could just have him not appreciate how Cody Rhodes was treated, help him and Golddust out against the Shield, and Sandow would be a face right on the spot.
Back to this post, heel or face, Sandow just isn't being pushed properly in my opinion. I can't recall a Money In the Bank winner being pushed less and being more of a jobber than Sandow. He was put in a ridiculous angle with Cody (it has been pointed for years that battle royal type matches like MITB are every man for himself, yet he is vilified for turning on his friend to seize opportunity) and jobs constantly to RVD, Ziggler and even Christian. Get the MITB storyline over with already. Either have him lose it in a stipulation or have him cash it in and become champ (I don't think he'll cash in and fail). Some have said he isn't ready to be champ. I don't buy that. He is more ready than Del Rio was before Del Rio got his first title and about as ready as Daniel Bryan was before he first got the World Title.