I was really disappointed that Maven didn't go onto big things in the company. He had a lot, he had the look, the charm, and some great moves (like his dropkick). I especially noticed his star power the night he was Raw GM for the night. If you remember, as a stipulation for winning the Survivor Series match, Chris Jericho, Chris Benoit, Randy Orton and Maven were all given a week where they could book matches. I knew what to expect from the other three, but Maven's turn as GM was surprisingly great. He engaged with the audience, spoke well (a hell of a lot better than the Miz did in his first year), and commanded a presence.
People here mention about his feud with the Undertaker. I heard that the reason the Undertaker did the job to Maven, and allowed him to both eliminate him from the Rumble and win the Hardcore Title off him, is because, apparently, when Maven heard that he was doing a feud with the Undertaker, he told the Undertaker that he was excited about it, and asked Taker for tips to make the feud work. Apparently, Undertaker, who is a student of the game, was very impressed with what he saw: a humility and eagerness from Maven, and liked that Maven didn't act like he knew it all, but was willing to learn. So he got the Undertaker stamp of approval as well.
However, maybe he didn't get the Triple H one. I think that that night as Raw GM, which should have been the launch of Maven into the top-line, Triple H beat Maven easily in a Lumberjack Match on the same Raw. Now, earlier in the night, Triple H asked Maven to join Evolution, but he turned it down. But through the night, it was teased "will-he, won't-he". Normally, in these situations, the guy does turn heel and join, but this didn't happen. I think if Maven had joined Evolution, would have elevated him like it did to Randy Orton and Batista. But insecure Triple H probably played politics, and saw Maven as a threat to Trippers' star-making turn on Monday Nights, and had him buried.
There are two or three other things that I think hurt Maven as well. Firstly, he has the looks that girls like, but he would then be booed, even as a heel, since most male wrestling fans don't like "pretty-boys" (e.g. John Morrison, a fellow "Tough Enough" winner).
Also, there was a big deal at the time, amongst many of the talent, that these guys "haven't paid their dues", so Maven had to do much more than anyone else to get over backstage. I remember during his "Tough Enough" series, people such as Tazz, Bubba Ray Dudley and Hardcore Holly did everything to humiliate the youngsters, and send the message "you'll never be one of us" (because you never wrestled in pool halls and took many years to break through, like us). Even the Miz and John Morrison (both "Tough Enough" alumni) took a long time to get to where they are, and are only now emerging. It was worse back then, and I hear many of the talent though using a reality show to recruit a wrestler was an "insult". It would be better now, especially with NXT and the success of some members of the Nexus.
So, we probably didn't get to see Maven's full potential. I think it is a bit rough to say that he gave up wrestling. He fininshed with the company in 2002-2003. There was no WCW or ECW to jump to, and TNA hadn't started, and when they did, didn't use as many WWE wrestlers like they do now. If Maven came along today, he would certainly be in WWE or TNA.
Some other interesting facts from "Tough Enough":- The following people, as well as Maven , started on "Tough Enough", Mike Mizanin was runner-up and became the Miz, John Hennigdon won, and is now John Morrison. Jackie Gayda won season two, was Rico's valet for a while, and is now Mrs Charlie Haas (so she won the competition, and gained a husband as well). Also, the guy who plays Shad was in the competition, but failed a drug test, and also a guy who lied about his age (I don't remember his name) had a stint as the Boogeyman (he apparently had his teeth removed to play the role)