Last week, I read a little piece at PWTorch.com.
http://pwtorch.com/artman2/publish/WWE_News_3/article_79552.shtml
The piece has some interesting stats on how Daniel Bryan's presence and lack of presence due to his injury have affected WWE's ratings. While Bryan being gone hasn't sent ratings plummeting to all time lows, the report clearly shows that Bryan is one of the very few WWE talents in years to have a significant impact on the ratings of WWE Raw.
Just from a business perspective, any wrestler that's able to have a positive impact on ratings and for ratings to be significantly weaker when that wrestler is gone is definitely someone that's, and I swear no pun is intended, best for business. That's not to say that DVR viewership can't have an impact as well, as the report also states, but the report also states that WWE's audience has "a 90% live viewing experience" that WWE included in paperwork during their latest TV contract negotiations, so DVR's impact is pretty minimal. Even during last fall, WWE still got creamed by Monday Night Football, but not by as much as they did in the fall-winter of 2012-2013.
From a product perspective, fans have rallied around Daniel Bryan in a way that's also not been seen in WWE or pro wrestling as a whole in many years. From early last summer straight through when he announced he had to have surgery, Daniel Bryan has been the most over babyface on the WWE roster. All you have to do is consider the times that fans have hijacked segments of Raw or ppvs themselves with overwhelmingly loud "Daniel Bryan" or "Yes!" chants. Whether he'll be able to recapture that fire upon his return is something that time alone can tell, but that's neither here nor there. Bryan's had great matches during his quest to become champion, his segments have usually been the single most watched ones on Raw even through WrestleMania season.
In my opinion, the strongest bit of proof came at WrestleMania XXX itself when Daniel Bryan captured the WWE World Heavyweight Championship. Fans were hoping it'd happen, they wanted that big moment, that feel good moment and they got it. They needed it all the more so after the unthinkable happened: we saw the streak die and didn't have the slightest inkling of a hint that it was coming. WWE
NEEDED a
MASSIVE feel good moment in order to balance out the shock, dismay and outright sadness caused by Taker losing at WrestleMania XXX. I mean, we literally saw the passing of an era; one of the very, very, very few aspects of pro wrestling of the past 20 years that was still in tact, the only remnant of the Attitude Era, part of our childhoot in fact, came to an end. Daniel Bryan winning was the only way WWE would be able to balance the scales; the fans were given a shocking, crushing low and they needed a tremendous high in order to keep the ppv from ending on a sour note. Bryan winning was the
ONLY way to deliver that high and WWE management knew it.
Since he's been out injured, The Shield members have definitely picked up the slack and have done a great job. WWE lucked out and managed to find three diamonds, but whether as individuals or as a team, they're still not nearly as over as Daniel Bryan has been over the course of the past 12 months or so.
Considering that Bryan's a significant draw and money maker for WWE, fans spending almost a year hanging on everything he did with rapt enthusiasm and that they truly wanted to see him succeed makes him the MVP in my opinion. Whether or not Bryan would have been pushed if CM Punk hadn't walked out, he did what he's done with every single opportunity that the company's given him over the course of the past 3 years: he's grabbed the ball and made the most of it.