I have a multitude of complaints.
I've been watching since I was a kid (almost 18 years of watching) and I'm 25.
Ok, first..
Tag Teams
So many of the stars of yesteryear, the Attitude ERA, and even today started with tag teams. Look at Edge, Christian, Booker T, The Miz...and before that HBK, Rick Martel, British Bulldog, Rikishi - all became big after being tag team wrestlers for awhile. It's not overrated and it's a good way to get more talent on TV and have more gimmicks around which leads to my next gripe
Gimmicks
OK I understand these days it's hard to set up legit gimmicks because this world has gotten ridiculously PG and PC, however, you can still make some gimmicks that are worthwhile and here is how. Take John Cena, for example, you know his gimmick came about originally? He was heard freestyling in the locker room by Stephanie McMahon and she said why don't you make that you're gimmick? Remember, he was Joe Original too when he FIRST started. You can do the same with guys like Gabriel (see his Twitter page) by doing things based off their real personality. Cena is great (I don't like him) because he's actually just being himself and he's natural for him to get over. You should do that with the majority of your roster and if you can't then create something else, maybe something based off things that are going on in the world. Maybe JoBlo in the back likes to rebuild cars...ok it's silly but it's a start...
Demographic
OK, what I mean by this is that in all reality yes kids watch WWE, but really it's parents of these kids that do because they were there in the Attitude Era and want to bring that back, so you can be edgy, PG-13, and risky. Yeah sponsors are easier to keep if you have PG, but what do they care as long as they are making money? The problem with PG is that you're limited and therefore you create blandness. Don't be afraid "to go there." If it fails, it fails. Nobody is going to stop watching and that's the truth. That's the confidence WWE had in the late 90's, early 2000's. They don't have that anymore. They are appeasing the sponsors rather than the fans. I believe the sponsors and the network won't get rid of you as long as you're a ratings giant and make them money. So, point being don't really cater to kids in terms of your product. Kids see worse on TV everyday, I promise. It's just the world we live in.
Last thing...
Too many PPVs!
One of the other reasons we have terrible storylines is the fact that we have too many PPVs. They have to hotshot a storyline in three weeks and that's not enough time especially with the brand extension. That means you have 3 episodes to push something. That's not good TV. It takes time to develop. The only way I can say keep the PPVs the way they are is to get rid of the brand extension, have one World Title, drop the US Title, and keep the IC. You would also have to decrease the roster size, but you know it's quality over quantity.
Sorry for the long rant and if you disagree, that's fine. Just my two cents. Thanks.