It's funny because both of these are the same. The best wrestler is the one who draws the most money. Why? Because it's a work, bro. Remember that? Or is it still real to you, dammit? As far as the match stipulation itself...gimmick matches are another way of attracting people to the live event, to purchase the event on pay per view, or watch the event on free TV. Sure, the type of gimmick match may give more credibility to one participant instead of the other...but usually, the most over person will win the contest. Take, for example, Triple H v. Cactus Jack in HIAC or Lesnar v. Taker in HIAC.