I'm really surprised that this is often forgotten about when people discuss the death of WCW. Normally, we focus on events like terrible booking, the departure of various talents, or horrendous backstage politics. These all were major contributing factors, as well as the WWF's general massive success at this time. But for all its shortcomings, at least these things had a basis in wrestling. The Fingerpoke had something to do with wrestling at the very least. Backstage politics had its basis in wrestling at least somewhat. What didn't have any basis in wrestling whatsoever, and to me, what killed WCW, were the 1999 "concerts", if you can even call them that. Ignoring the fact that the choices for performers were laughable (Megadeth in by far their worst period in their career, a past-expiration date KISS, and don't even get me started on Chad Brock), they must have missed the memo that this has absolutely NOTHING to do with wrestling. People don't watch wrestling to watch concerts; they watch to see storylines advanced, in-ring performances, or usually both. If you present something that has nothing to do with wrestling, and your competition presents actual wrestling, or at least, a representation of wrestling in the form of promos and the like, take a WILD GUESS which one is going to go down better with television viewers. I can't believe WCW thought insulting wrestling fans like this in a horrendously failed gambit to bring in new fans was a good idea, particularly with the rising popularity of the WWF which ACTUALLY focused on a wrestling product. At least when WWE did this years later, they realised they didn't have any significant competition to pose them any threat, and kept them extremely rare. While we're on the topic of WCW and music acts, the No Limit Soldiers sucked hard also.