So I've read and heard numerous times how after WMX7, when Austin turned heel, that the numbers in the ratings collapsed and house show numbers also dwindled. I know from personal experience that the interest in wrestling was waning in the months leading up to WMX7. From a personal POV it seemed like there was only 2 or 3 of us at school who still watched it by early 2001, compared to a year previous when half of my year seemed to be watching the product. However was it all over Austin turning heel? Or do people think that the cycle was simply over and people lost interest in the WWF following WMX7? Would it have happened even if Austin had stayed as a face? Was the boom period over regardless?