Although Roman doesn't necessarily have to be holding the title in order to face Cena, I agree in that it would be best if he did. With that said, the time until the Rumble (January 24) is quite a bit...almost 3 1/2 months...that's almost a 1/3 of a year away. Plenty of time to have Rollins drop it to Reigns in the main event there. It might also be best to have Roman pull a page out of John Stewart's book, and play up the fact that he's not going to let Cena get that 16th title (tieing Flair) in order to win over the crowd. That, and (I can't stress this enough) playing an anti-hero with the volume turned way up and really going hard on Cena should certainly get the crowd on his side. Look at heel Lesnar...all the things he did to Cena...the crowd loved it. That's the easiest way to win them over...talk smack to him, cheap shot him, attack him in the back, beat him down and they'll love it. As long as creative works a lot with him on promo material, and he changes his style and tone to being more authentic, he could be an absolute great face/anti-hero. WWE really needs to take the chains off Reigns and let him be the badass beast he could/should be...like he was in the begining with the Shield. He's way too restrained and Cena-fied by them now...it's unnatural, and therefore "boring" as the crowd chants. If they let him loose it'd be huge.