I was thinking about this the other day, trying to remember the last time I really marked out for someone getting the title, and how excited I was by the path they took along the way. I was thinking of this in terms of... 1) The quality of the booking and creative direction 2) The gimmick and how well the wrestler carried this and sold it to the crowd 3) The timing and pacing of the push 4) Connection with the crowd and how 'over' they were 5) How unexpected it was, in terms of someone who you didn't imagine getting a world title, or someone who you thought was past their sell by date 6) Impact on ratings The one that really stood out for me, and the one that still hangs clear in the memory is Mark Henry's run in 2011 with his Hall of Pain gimmick. They slowly built him up to be someone that was unbeatable, but they achieved this by having him beat credible and top babyfaces in good, physical matches. I think Henry exceeded expectations with his in-ring work too - which was previously considered limited. The matches were believable. The fans booed him to high heaven. His promos were excellent. I seem to remember ratings went up during this time too. I don't think many people expected him to beat Orton (at least I didn't), I thought they were using him to enhance Orton, but I was wrong, and the match was phenomenal and his winning promo was memorable. There was genuine emotion from Henry about having that last chance to show he could do it. It was, in all, a perfect example of how to capture all of the emotion, intrigue and entertainment expected from pro wrestling and I think they made a star in the process - even if the run didn't last for as long as I would have wanted. Here is that promo unless anyone forgot it. https://www.youtube.com/watch?v=wb7OvwhdEIw So which impressive and unexpected title runs spring to mind for you guys?