WWE seems to book Raw in a way that actively tries to get fans out of interest and emotion with the show. When Roman Reigns is getting heavy boos and he isn't even acting heelish, just imagine how much MORE heat he would get if he took that and ran with it. If he was able to trash talk the fans, build a "Roman Empire" faction and send his supporters out to do dirty work for him. He'd be an even bigger heel and one that most fans couldn't WAIT to see get his ass kicked! (That's WHAT YOU WANT the fans to feel if pro wrestling is done right) Then, you just need to get the natural babyface (or babyfaces) to feud against him. They get chances but get screwed over. They sometimes get a bit of revenge in a segment or two but ultimately you build to the PPV where the babyface gets a big chance to beat the evil heel. And you can stretch that out over 2-3 months depending how you do that. But Roman being heel can last as long as he gets good heel heat. Braun Strowman is over as a monster babyface. Brock Lesnar is the Universal Champ but because he's not there very much it's so hard to build a narrative for the show that's really intense and intriguing. I hate to call back to the AE, but imagine if when heel Triple H and his faction were running rampant in WWF, working dirty, using manipulation and under-handed tactics to win .... if all those tactics and heat-earning trash talk and promos had NOTHING to do with the WWF Title and the WWF Title was not on the show, some other guy was holding it and it rarely was brought up. Would that not be one of the most foolish things to do if they have any hope to retain or gain viewership? They were already WINNING the WWF vs WCW war in 2000 yet they didn't just sit there and give up with intense storylines based around the WWF Title. What if, Braun Strowman, the accepted monster babyface came out on Raw and said he is SICK AND TIRED of Universal Champ Lesnar being absent. (Much more meaningful coming from Braun instead of Roman, because Roman is not an accepted babyface) And he DEMANDS either Lesnar start showing up AND DEFEND his Universal Title or HE will FIND HIM and MAKE HIM! Just that statement alone would set an interesting tone! Then, so much could happen from there. Braun could end up doing remote pieces where he shows up at a place he knows Lesnar is going to be, or maybe he find Heyman and get Heyman to tell where Lesnar is, then Braun gets Lesnar in the ring and in a Raw match for the Universal Title ... looks like he's going to win but some screwy, heelish finish happens and Lesnar gets away ... this would lead to a great PPV match for the title which Braun should then WIN and FINALLY Braun will be Universal Champ and have a good reason to tune into Raw every night to find out: a. What will Lesnar do now that he lost the title? What will the rematch be like? b. If Lesnar can't beat Braun then who on earth can stop Braun? (And this would be a good place for a heel Roman Reigns faction to work) This is part of the reason I say Raw is too relaxed and disjointed. It's disjointed because a lot of the time the natural heels and faces aren't allowed to play those characters and it's too relaxed because Raw is 3 damn hours and it's 10x LESS interesting and intense than 2 hours of any random Raw from 18-20 years ago. That said, it is NOT super far off for WWE and Raw to get back to a better show.