I don't really think EY flirting with the Hooters Girls will end up in a storyline, I think it was just some cheap publicity for Hooters.
As for them feuding with each other, I don't know. Their not really doing anything at the moment, last night was the first time I saw them compete in a while. So I could see them being thrown into a storyline just to give them something to do. But let's be honest how far do we expect either man to go? They aren't and probably won't ever be over enough to warrant spotlight over many of the other competitors and tag teams. Both men have creative gimmicks and are unique and mildly entertaining at times but they never get a real response from the crowd, other than people being grossed out by OJ.
The only thing I saw last night that I feel they can build some kind of storyline out of is EY finding the old TNA World Title. I believe Taz and Tenay already said he thinks it makes him World Champ so I could see them stretching that out until Jeff loses the official TNA World Title and they need it back. He could defend it every week acting as if it is a real World Title and OJ will be his backup until maybe he wants the belt for himself for some reason, possibly setting up a feud between them. But after Jeff eventually loses the title, that storyline will be shot to shit if it lasts that long.