I'm going to do this based on what truly matters to the WWE: marketability. 10. The Undertaker: Few "charade wrestlers" last for long. The Undertaker did. 9. Randy Savage: Ooooooohhhhh Yeeeaahhh!!! Nuff said. 8. Andre the Giant: Though more freak show than wrestler, it's what sold tickets before Hulkamania. 7. Daniel Bryan: Though only for a fleeting moment, you could be in Sacrento or Timbuktu, and if you through your fingers in the air and hollered YES! YES! YES! people you weren't alone. 6. Degeneration X: Though they weren't quite Austin 3:16, in their day, DX memorabilia was flying off the shelves. 5. John Cena: The answer to the eternal question; when will they finally turn Cena heel: not any time soon. Because while the adult crowd may boo him mercilously, the kiddies are off spending oodles of allowance money on his memorabilia. Turn Cena heel, and that all dries up. 4. The Rock: Arguably the most recognizable face in WWE today. 3. Stone Cold: While The Rock may be the mainstay of the era, when I was in college back in the 90's, you couldn't walk into..pretty much anywhere without some type of Austin 3:16 memorabilia. What Austin 3:16 did is to market to both hardcore rednecks and douchey frat boys. 2. Vincent Kennedy McMahon: Let's not underscore what he did. Wrestling' always had its heels, some of which being more over the top than others. But their villainy remained mostly in the ring. What Mr. McMahon did was to create a proper villain in the world of wrestling; one who would always get his cummupance. And in doing so, he catapulted more wrestlers into stardom than I can think of. 1. Hulk Hogan: Without him, pro wrestling isn't what it is. Though The Rock may be the all over Hollywood, in Hogan's day, he was all over everything.