The Big Question I pose to you, for your consideration is: Will WWE ever be cool again? The natural follow up to that question is: If so, how? And if not, why? But, I ask the big question if WWE will ever be cool again because I legit wonder if it will ever happen. I guess "cool" needs to be defined because it can be very subjective. If you and your friends all happen to enjoy pro wrestling, enjoyed it back in the day, still enjoy it now even if you don't think it's as good, but you can still appreciate a good WWE moment or show then it's "cool" to you guys. But that's not enough in this case. I think the definition of "cool" in this case has to go along the lines of general acceptance amongst the key demographic of 18-49 year olds (stretch this to 12-49), even if they themselves don't watch it. And "cool" would also have to be at the point where you can say publicly that you watch WWE and will generally get an "Ah ok, cool" response instead of a "LOL, really?" Because I think if you were a 12-49 year old back in the mid-to late 90s with WWF's Attitude Era (and WCW/NWO competition) and you said you watch WWF/pro wrestling you'd mostly get a "Oh, cool" response and more often a "Oh yeah, me too!" and maybe from a more conservative parent a "Ooh, that's pretty racy!" But that would be a good response because who doesn't enjoy watching something that is a little racy, controversial and edgy? My modern day comparison would be popular shows like Game of Thrones, Walking Dead, Stranger Things, Marvel's Iron Fist, Breaking Bad, 13 Reasons Why, etc. It's 'cool' to be watching any of those shows these days, yes, still personal exceptions, but they are generally seen as 'cool' shows to watch. And WWF Raw (especially) was seen as one of those 'cool' shows back in the mid-late 90s, early 2000s. There are only two modern-day examples of still quite popular shows that I can think of which would be much more likely to have a stigma and an 'uncool' general opinion and those are: Big Brother and Bachelor/Bachelorette pseudo-reality shows. I think if you ask the average person if those shows are 'cool' and most may say 'no, pretty stupid', which wrestling fans can relate to trying to explain why it's a good show. My un-fact checked guess is that Big Brother/Bachelor shows are very largely watched by the very same year-over-year group of majority females and technically a few guys who have to watch it with their girlfriends/wives! Anyways, I digress. So, 'cool', will WWE ever be 'cool' again? My current thoughts are that ... yes, WWE will be 'cool' again, however, I think it'll be a long time! I don't want to say never but current signs are not good. Most of WWE programming on TV barely appeals to most pre-teens and teens, which is really a super key demographic that the Attitude Era got, then lost. Because if pre-teens and teens think your show is cool, and it's a pro wrestling show, that's a good thing for business. Pre-teens and teens are just starting to have money of their own to buy things with and become adults with even more discretionary funds. I think what will have to happen is a rival wrestling company with some history gets a HUGE main network deal and feast or famine like financial backing from the network - with the directive: BE controversial, BE racy, HAVE attitude and ruthless aggression with SOME caution (AE could be done today exactly the same with some slight changes) and give WWE a run for their money like WCW did - THE ONLY THING IN HISTORY that has ever made WWE have to be 'cool' was serious competition. And I think the only thing in the future that will ever lead to WWE being 'cool' again is serious competition. AND, by the way, that would be AWESOME to be able to live through another WCW vs WWE wars era again. Your turn: Will WWE ever be 'cool' again? If no, why? If yes, how?