Over the past month I've tried to take us on a journey of reflection. Reflection on what I feel caused WCW to go out of business. I've discussed PPV's, people, events, and different circumstances that I believe all lead to WCW's demise. I'd be remiss in my duty, however, if I didn't discuss one of the most over touted and downright misconceptions of WCW's demise. The AOL/Time Warner merger. I'm not going to spend a lot of time on this because it's simple for me. The AOL/Time Warner merger did not kill WCW. Did it have something to do with WCW's sell? Yes it did. Was it the sole reason that WCW was sold? No it wasn't. Eric Bischoff can say all he wants that It was the merger that killed WCW and that Jamie Kellner was the one that pulled the trigger and part of that's true. Jamie Kellner is the one that decided that WCW should no longer be on Turner's broadcasting. I think it's important, though, to understand why the man made that decision. It's well documented that the people that were in charger of the company after the merger didn't like nor did they know what professional wrestling was. So knowing that information it's very easy for fans to think that they just wanted to get rid of it. Do you know what they did like and what they did know, though? Money and profit! Which was something that WCW didn't have and wasn't making at the time the decision was made to get rid of it. How anyone in their right mind can tell me that Jamie Kellner would have still decided to get rid of WCW were it continuing to make the kind of money it did in '96, '97, and '98; I'll never understand. WCW went from making anywhere from 80-150 million dollars a year in profit those 3 years. Let me stop for a second and explain what the word profit means. It means that after all of WCW's production costs, salaries they had to pay, materials they had to buy, etc they were 80-150 millon dollars to the good. Now think about how much those production costs, salaries, and what not actually cost. That means, in actuality, WCW was probably making over 500 million in those years with the 80-150 million of it just going to the bank. When the AOL/Time Warner merger was finalized; they were no longer making 80-150 million in profits a year. They were losing that much, if not more. They had lost sponsors and their fan base and as we have covered over the last month, that wasn't a result of the AOL/Time Warner merger. So losing that kind of money, any business man worth their salt would've tried to stop the bleeding and that's exactly what Jamie Kellner did. Business wise, he made the right decision. If the merger never happened, would WCW have lived on? It probably would've limped on in some form or fashion for a few more years until Turner finally realized that he was going to lose all of his money trying to keep it going, but I damn sure don't think that it'd still be around to this day. So again, the AOL/Time Warner merger did not kill WCW.... WCW killed WCW!