With me it has always come down to who needs it more. The fact that it isn't obvious to creative in the grand scheme of things to use the belt to get the heat on new talent and feuds, only letting the talent who are already over have a brief run to satisfyingly conclude a high profile feud.
Times have changed and the titles the vast majority of the time no longer represent the main event. Well if that's how creative is going to approach it, then they should book it that way.
The truth is Sheamus doesn't need the title to be credible. Neither does big show. But a lengthy reign from Ziggler could put him over the top. I don't know why they can't see this. With the lack of emphasis already placed on most of these reigns, they could at least use the title changes on talent ready for the push. Sheamus has had this belt way too long as it is for how over he is. Nothing he can do while holding it will make it any less boring...
Last edited by Yawa : 10-16-2012 at 06:28 PM.