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  #1  
Old 11-30-2016, 04:59 PM
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Default The Period Following the End of the AE

So I've read and heard numerous times how after WMX7, when Austin turned heel, that the numbers in the ratings collapsed and house show numbers also dwindled.

I know from personal experience that the interest in wrestling was waning in the months leading up to WMX7. From a personal POV it seemed like there was only 2 or 3 of us at school who still watched it by early 2001, compared to a year previous when half of my year seemed to be watching the product.

However was it all over Austin turning heel? Or do people think that the cycle was simply over and people lost interest in the WWF following WMX7? Would it have happened even if Austin had stayed as a face? Was the boom period over regardless?
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Old 11-30-2016, 08:03 PM
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I think the death of WCW had a lot to do with the declining interest in professional wrestling by the early 2000's. I remember during the height of the Wars it was incredible to go back and forth and see which show was going to go over the top and pull out the stops to try and top the other show. When the NWO and Stone Cold/Rock was hot there was no time period hotter so naturally there was no where to go but down. I compare this time period to the period just after the Hulkamania era of the 80's where a lot of the superstars from era either left or transitioned.

But my main point is that WCW was completely unwatchable during the Russo era and turned ALOT of fans off the product. It was a no contest between RAW and Nitro. I don't think it all over Austin turning heel but a lot of storyline continuity was lost during this time period as well. Once creative went under the control of Stephanie McMahon all was lost. It was just absurd storyline and after absurd storyline
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Old 11-30-2016, 08:06 PM
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A few things came together.

One big issue was the end of the Monday Night Wars. PArt of the drama of pro wrestling in the 1990s was the WCW-WWF rivalry. WCW rose up with the NWO. WWF made a comeback with DX and Steve Austin. WCW has Goldberg. WWF has The Rock. WCW is reading out the taped RAW results. "Mick Foley Put My Ass In This Seat" beats live Nitro in the ratings.

WCW 2000 was a complete mess, but they could have come back and done something. But in 2001, WCW was gone.

If the Monday Night Wars were a story you were telling, that's the end of the story. Vince McMahon wins, Ted Turner Eric Bischoff and Vince Russo lose. The Invasion angle gets a lot of criticism, but the reality is that WCW as it was at the end just wasn't a threat. There's a reason that the only time the Invasion angle showed a pulse was when they added ECW and Steve Austin.

Sure, there were some guys on the shelf. But the Invasion wouldn't have been a success instead of a failure if Booker T and DDP had Scott Steiner and Jeff JArrett backing them up, much less Hugh Morrus and Lance Storm. (Although Lance Storm Canadianizing all of the WCW midcard titles was fun stuff).
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  #4  
Old 12-01-2016, 01:35 AM
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That also depends on when you consider the Attitude Era to have ended. A lot of fans consider WM17 the end of the Attitude Era, but there are just as many who feel WM19 was the end.

But I think Austin's heel turn could have been the beginning of something amazing, but WWE chickened out and turned him face again almost immediately. So we'll never know where that could have gone. Personally I feel Austin works better as a heel, and I was REALLY excited to see what they were going to do with him. Then he was face again. A few months later he turned heel again during the Invasion, but it was diluted because we'd literally just seen it. And then BOOM, he's face again. A total waste.
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  #5  
Old 12-01-2016, 02:42 AM
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I don't think Austin's heel turn had anything to do with the decline. Whether people want to admit it or not by that point The Rock was the ratings draw. His segments routinely outdrew Austins, so you take him away from the equation and that hurts things(he was gone for 6 months then). Plus on top of that HHH got hurt right after it so he was gone too.

And finally on top of both of them being gone, the biggest draws in WCW(Hogan, Flair, Sting, Goldberg, Hogan, Hall, Nash, Hart) were all gone, so any audience you got that would flip from WCW to watch WWE would tune out if they watched for any of those guys.

So the bottom line is between all the top guys from WCW being off TV and the two biggest non Austin attractions in WWE being on the sideline led to the decline in ratings. Not Austin turning heel.
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  #6  
Old 12-01-2016, 04:38 AM
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I consider 19 the end of the attitude era if for no other reason that 18 gave us the ultimate attitude era match.

The rock vs hogan has to be considered attitude era, as does jericho /hunter.
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  #7  
Old 06-11-2017, 02:55 PM
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Quote:
Originally Posted by sikkbones View Post
I consider 19 the end of the attitude era if for no other reason that 18 gave us the ultimate attitude era match.

The rock vs hogan has to be considered attitude era, as does jericho /hunter.
The Attitude Era didn't really end until SummerSlam 2002, when Brock beat Rock for the title. That's when I feel like the torch was passed to the Ruthless Aggression Era. That era in my opinion ended at WrestleMania XX, when Brock, Rock, Goldberg, Foley, and Austin left WWE.
Quote:
Signaficant notes:
-We was seeing the slow pushes of Batista, Randy Orton, John Cena, Chris Benoit, Rey Mysterio, Eddie Guerrero, and Edge among others.
-Brock Lesnar/Kurt Angle shared the crown as the Top babyfaces, while Triple H had the crown of Top heel
-We saw the WWE debut of Goldberg
-We saw Rock officially retire from the ring.
2005-2011, I would consider the Brand Split Era. I'd say that era started at WreslteMania XXI when Batista beat HHH for the World Heavyweight Championship, and Cena beat JBL for the WWE Championship.
Quote:
Signaficant notes:
-We saw the rise of Edge, Batista, Jeff Hardy, John Cena, Randy Orton, Christian, Sheamus, and Triple H become a Top babyface once again.
-We saw slow pushes of CM Punk, Matt Hardy, MVP, Kofi Kingston, Sheamus, Dolph Ziggler, Daniel Bryan, Chris Masters,
-John Cena/Batista shared the crown as Top babyface with Triple H, The Undertaker, and Shawn Michaels not far behind, while Randy Orton had the crown of Top heel with Edge not far behind.
-We saw the full-time retirements of The Undertaker, Triple H, Shawn Michaels (completely), Edge (completely), Batista (completely), Kurt Angle (from WWE), Jeff Hardy (from WWE) among others.
-The Rock returned to WWE, Bret "The Hitman" Hart returned to WWE, Kevin Nash briefly returned to WWE
2011-2015, I would consider the Reality Era which started with a Pipebomb and ended when Seth Rollins got injured.
Quote:
Signaficant notes:
- John Cena shared the crown as Face of WWE with CM Punk, and later Daniel Bryan, while CM Punk also shifted to being the Top heel at times and later taken over by Seth Rollins.
-Brock Lesnar returns to WWE, Batista returns to WWE, Sting FINALLY debuts in WWE, Then Face of Independent scene Kevin Steen debuts in WWE and defeats John Cena, Hulk Hogan returns to WWE, The Ultimate Warrior returns to WWE, Bruno Sammartino returns to WWE.
-John Cena vs. The Rock FINALLY happens!!
-The Rock wins WWE Championship one last time
-End of the brand split, WWE and WHC unified (effectively retiring the World Heavyweight Championship)
-The Undertaker's WrestleMania Streak ends.
-The rise of The Shield, Daniel Bryan, CM Punk, Ryback, Sheamus, Bray Wyatt & The Wyatt Family, among others.
-Slow pushes of Big E. Langston, Fandango.
-Triple H turns heel again
-Daniel Bryan wins WWE Championship
-CM Punk walks out on WWE for fake and for real
-Wrestling greats Shinsuke Nakamura, James Storm, Bobby Roode, Austin Aries, Prince Devitt (Finn Balor), KANA (Asuka), and Samoa Joe pops up in NXT
-Sting wrestles in WWE, competes for WWE Championship, get's inducted in the Hall of Fame and retires
2016-present, I'd consider the NEW Era which started when Roman Reigns beat Triple H for the WWE Championship at WrestleMania 32 and really got cemented when he defeated AJ Styles at Payback.
Quote:
Signaficant notes:
-Roman Reigns and Seth Rollins took the crown as the NEW Faces of the WWE with AJ Styles and Dean Ambrose not far behind, while Kevin Owens and Bray Wyatt took the crown as the Top heels.
-The Undertaker retires completely
-John Cena retires from full-time competition
-Kurt Angle returns to WWE (get's inducted in the Hall of Fame), The Hardy Boyz returns to WWE at WrestleMania and wins the RAW Tag Team Championships, Goldberg returns to WWE, AJ Styles FINALLY debuts in WWE, Samoa Joe FINALLY debuts in WWE clubbing Seth Rollins,
-Brand Split returns
-Women's Championship returns, as does focus on Women's Wrestling!!!
-THE (BULLET) CLUB IN WWE!! (well somewhat)
-Cody Rhodes leaves WWE
-Ryback tries to be CM Punk but it backfired BIG TIME!!
-Debut of Universal Championship
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  #8  
Old 12-01-2016, 07:10 PM
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I think it was a combination of a few things like the end of the competition like WCW and ECW, Competition is good for business with no other mainstream companies all we had was WWE, Also If a Raw segment was dull you could switch over to Nitro,
This was also around the time of the anticipated WCW invasion storyline which I had high hopes for but just fizzled out dissapointingly and the Austin heel turn you mentioned at that time was in my opinion a horrible idea and Austin and Rocks full time careers were also winding down which couldn't have helped.
Looking back they did do a few good things but I just don't have the same fond memories for that era as I do for other eras even a couple of years later was an improvement
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  #9  
Old 12-01-2016, 09:11 PM
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I have to say it was WCW going under that was the beginning of the end for the Attitude Era. The whole genesis from that period was that WCW was must see TV compared to RAW between '96 and '98. Stone Cold was on the rise in '96, and Vince wanted to make sure WWF stayed relevant. Keep in mind that you had ECW with the edgier product during the 90's, though they posed no real threat to WWF and WCW. Once there was no more competition, there wasn't much of a need for the shock value and T & A, and it gradually started to fade away.
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Old 12-02-2016, 02:39 AM
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WCW dying was one factor. But another factor was that Attitude had run it's course. 2002 saw "Billy and Chuck's wedding", Hot Lesbian Action, Katie Vick, and, in upstart TNA, masturbating midgets in the other semi-major US promotion.

I'm not saying HLA was as bad as the other three, but people forget there were strong reasons at the time that the sponsors pushed for the PG Era.
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