From Box Office Mojo:
The Call took second place with an estimated $17.1 million. That's way above 2007 Halle Berry thriller Perfect Stranger ($11.2 million), and also higher than similar titles Untraceable ($11.4 million) and Lakeview Terrace ($15 million). It was a bit off from Berry's 2003 thriller Gothika ($19.3 million), though that had a more intense marketing effort and came at the peak of Berry's popularity.
To me, they did a lot of things right. The advertising conveyed the story in about 5 seconds, so people can already decide if it's a cool story or not. Halle Berry is a really big star that people like, and does a really good job promoting movies on the late night circuit. To regular people, this was a new Halle Berry movie with an exciting thriller plot. It's not all that hard to make an appealing movie when you play to an actor's strengths and what their audience expects of them. It's a lot like pushing a wrestler in a way.
FAVE 5: Chris Jericho, Daniel Bryan, CM Punk, Ryback, Cody Rhodes